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»netezza

IBM to Acquire Netezza

PRESS RELEASE
by AdExchanger // September 20th, 2010 //
»
Netezza Offering Solution For Big Math, Big Data In Digital Advertising

Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company's i-Class data analytics platform. (Read the release about i-Class.) The company's products are gaining traction with digital advertising tech companies as requisite computational power rockets. Netezza’s Brad Terrell, VP and general manager of digital media, and Michele Chambers, director... Continue reading »
by AdExchanger // February 25th, 2010 //
»
Are Data-Driven Opportunities for Ad Agencies Passing Them By?

"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. Agency holding firms face significant strategic and operational... Continue reading »
by Ad Traders // February 3rd, 2010 //
»
IAB And AAAAs Offer T's And C's Guidelines; Cisco Entering Ad Exchange Business?; MediaMath Gets Netezza-d

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Your New T's And C's MediaPost's Wendy Davis reviews the IAB and AAAAs proposed, new Terms & Conditions guidelines which evidently includes this: "Advertisers (and their agencies) can't now decide to send a second ad to users simply because they already viewed a first... Continue reading »
by AdExchanger // December 18th, 2009 //
»

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