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»visualDNA

VisualDNA Launches New Publisher-Side Audience Targeting Platform For Mirror News Group

VisualDNA announced a new product it just launched with the Mirror Newspaper Group (see it) in the UK. The company calls it a "new publisher product that effectively provides them with a form of DSP (demand-side platform) for their entire audience." CEO Alex Willcock of Imagini Holdings Limited, an advertising technology company and makers of... Continue reading »
by AdExchanger // August 4th, 2010 //
»
VisualDNA Using Visual Methods To Enable Effective Ad Targeting Says CEO Wilcock

Alex Willcock is Founder and CEO of Imagini Holdings Limited, an advertising technology company and makers of VisualDNA. AdExchanger.com: Please give us a bit of history about VisualDNA.  A new company? Or  pivoting for new opportunity? AW: I founded the business because I saw an opportunity to change the relationship between commerce and consumers –... Continue reading »
by AdExchanger // April 12th, 2010 //
»

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