Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Currency Conversion NBCU is the latest TV network to offer “guarantees” based on data gathered outside traditional Nielsen ratings for the 2016-17 upfront market. The network will use its Audience Targeting Platform to layer advertisers’ first-party data with NBCU viewership data and third-party research […]

Why did Google “democratize” dynamic allocation within its ad server on Wednesday to include external demand? Google addressed its rapid response to the rise of header bidding for broader exchange and publisher partners Thursday – and other developments – at AdExchanger’s PROGRAMMATIC.IO in San Francisco. “I find it interesting that this is the fastest time-to-market […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Mr. Regulator US advertisers are asking the FCC to ease up on the privacy gas pedal. Their key trade org, the ANA, wants more time to evaluate a rule from the agency requiring ISPs to get the OK from customers before sharing personal […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bots Are Here At its F8 Conference on Tuesday, Facebook said it would let developers create chatbots for Messenger. The resurgence of bots, according to Mike Isaac of The New York Times, comes from consumer wariness downloading individual apps from different companies. But, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Adviser For Hire DigitasLBi Chief Media Officer Baba Shetty will leave his role to start his own research and advisory firm, Invisible Science. The company will be a subscription-based membership service that helps clients sift through the more than 3,500 vendors in today’s […]

When Omnicom Media Group on Friday launched Hearts & Science, its third agency network alongside OMD and PHD, it chose Annalect founder and CEO Scott Hagedorn to lead the effort. The development comes four months after Omnicom grabbed the majority of Procter & Gamble’s $2 billion media account from Publicis Groupe’s Starcom Mediavest. Part of P&G’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eek-osystem John Geraci, former director of new digital products at The New York Times, recalls his time at the newspaper as a “resounding failure,” though not “a complete failure.” In a Harvard Business Review article, Geraci credits the Times for bringing in “entrepreneurial employees” […]

1-800-Flowers.com announced on Friday that it will deploy IBM Commerce on Cloud to begin integrating its supply chain from inventory to fulfillment and delivery. “The IBM Cloud will reduce complexity, provide the proper focus and enhance the ability to provide wonderful services to the customer,” said the CIO of 1-800-Flowers, Arnie Leap. The tech-savvy retailer […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Bids Roll In Anonymous sources provide some details to Bloomberg on Yahoo’s suitors. Some companies that were floated as likely bidders early on, including Comcast, AT&T and Microsoft, have backed out of contention. Verizon, though, is expected to make its bid next week, […]

Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow. Thus, these formats don’t need to be attached to publisher’s video content to […]