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»Virool

Publishers Take A Cue From Snapchat With Vertical Video, But Will Advertisers Bite?

Snapchat’s 10 billion daily video views can’t be wrong. At least, that’s publishers’ logic as they push vertical video. Hearst, for instance, rolled out a vertical video unit last month that it sells via direct deals with advertisers, and on Monday, outstream video company Virool launched a vertical video format called Vertical Reveal, which exchange partner... Continue reading »
by Kelly Liyakasa // May 2nd, 2016 //
»
Do Advertisers Like Outstream Video?

Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow. Thus, these formats don’t need to be attached to publisher’s video content to... Continue reading »
by Kelly Liyakasa // April 7th, 2016 //
»
Rubicon Project Looks To Boost Video Supply With ‘InLine’ Ad Format

Rubicon Project hopes a partnership with video ad platform Virool, unveiled Wednesday, will help shore up more video supply. Rubicon will exclusively sell Virool’s new InLine format through all business lines, including auction-based and guaranteed and non-guaranteed orders. It’s difficult for third-party sellers and marketplaces like Rubicon to access more video inventory, since most premium... Continue reading »
by Kelly Liyakasa // March 26th, 2015 //
»
Virool’s CEO On Why Facebook Video Is Starting To Dominate

Face it: It’s unlikely your video campaign will go viral. Unlike Dollar Shave Club’s Michael Dubin, not everyone is a standup comedian. This is why metrics like engagement and target audience reach become much more sellable KPIs. Video platform Virool recognized this. Founded in 2012, the first iteration of the platform was as a self-serve tool for brands and... Continue reading »
by Kelly Liyakasa // January 30th, 2015 //
»
Virool Raises $6 Million With Ambitions Of Being 'AdWords' For Video

Video promoter startup Virool has raised a $6 million first round to help it quickly expand internationally and fulfill co-founder and CEO Alex Debelov's plan to become the "Google AdWords" of video. "We grew from 200 to over 30,000 advertisers in 8 months ,and are going to release our own viral video that 1 million... Continue reading »
by David Kaplan // February 15th, 2013 //
»

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