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»Daily Dot

Publishers Take A Cue From Snapchat With Vertical Video, But Will Advertisers Bite?

Snapchat’s 10 billion daily video views can’t be wrong. At least, that’s publishers’ logic as they push vertical video. Hearst, for instance, rolled out a vertical video unit last month that it sells via direct deals with advertisers, and on Monday, outstream video company Virool launched a vertical video format called Vertical Reveal, which exchange partner... Continue reading »
by Kelly Liyakasa // May 2nd, 2016 //
»
Deep Eddy Vodka Takes A Shot At Digital

One of the best things about Deep Eddy Vodka is the taste. At least that’s what Brandon Cason, VP of marketing, has to say about the 4-year-old spirits brand that’s based in Austin, Texas. But prospects aren't going to seek out a product they've never heard of. That’s one reason the brand, whose efforts are focused... Continue reading »
by Sarah Sluis // September 12th, 2014 //
»
The Daily Dot: A Peek Under The Hood Of A New Media Publication

In three years, Daily Dot, an online publication focusing on Internet-related issues, has grown from zero to 10 million monthly unique visitors. The site’s monthly uniques are up 3.5 times year over year, growth the site says outpaces the third year of Gawker, BuzzFeed and Thought Catalog. If you ask CEO Nick White and CTO... Continue reading »
by Sarah Sluis // September 11th, 2014 //
»
 

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