• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Daily Dot

Publishers Take A Cue From Snapchat With Vertical Video, But Will Advertisers Bite?

Snapchat’s 10 billion daily video views can’t be wrong. At least, that’s publishers’ logic as they push vertical video. Hearst, for instance, rolled out a vertical video unit last month that it sells via direct deals with advertisers, and on Monday, outstream video company Virool launched a vertical video format called Vertical Reveal, which exchange partner... Continue reading »

by Kelly Liyakasa // May 2nd, 2016 //
»
Deep Eddy Vodka Takes A Shot At Digital

One of the best things about Deep Eddy Vodka is the taste. At least that’s what Brandon Cason, VP of marketing, has to say about the 4-year-old spirits brand that’s based in Austin, Texas. But prospects aren't going to seek out a product they've never heard of. That’s one reason the brand, whose efforts are focused... Continue reading »

by Sarah Sluis // September 12th, 2014 //
»
The Daily Dot: A Peek Under The Hood Of A New Media Publication

In three years, Daily Dot, an online publication focusing on Internet-related issues, has grown from zero to 10 million monthly unique visitors. The site’s monthly uniques are up 3.5 times year over year, growth the site says outpaces the third year of Gawker, BuzzFeed and Thought Catalog. If you ask CEO Nick White and CTO... Continue reading »

by Sarah Sluis // September 11th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • The Two Approaches To Identity, And What They Mean For Pubs
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved