AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Data Nugget

    Adobe Social Index: Facebook CPMs Spike, Competitors Gain On Retail Metrics

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    Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence Report. However the holiday season delivered “warning signs” for Facebook in the form of tepid growth in the visits and revenue it’s driving to retail sites, relative to some of […]

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  • Agencies

    VivaKi's Kurt Unkel Moves On To Team Detroit

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    Kurt Unkel is stepping down from VivaKi Audience On Demand (AOD), where he has for the past five years been a key figure in evolving Publicis Groupe’s entry in the trading desk space. Adweek’s Noreen O’Leary first reported the news earlier today, noting Unkel has accepted the chief digital officer role at WPP’s Ford agency, […]

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  • Advertiser

    P&G Shifts More Ad Spend To Addressable Digital Channels

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    The world’s biggest advertiser wants more targeting. According to comments made Friday by Chief Financial Officer Jon Moeller, Procter & Gamble (P&G) has seized the audience segmentation opportunities presented by mobile, social and other digital media. Meanwhile the relatively weak targeting of the TV channel has stripped away some of its appeal, he said. “[Digital […]

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  • Data

    In Speech, Obama Conflates Ad Tracking With NSA Spying

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    In a speech Friday on proposed changes to the government’s spying program, President Barack Obama briefly linked the National Security Agency’s (NSA) domestic and foreign surveillance activities to digital ad tracking common in the marketing world. According to the speech transcript, Obama said of his intelligence review: “There was a recognition by all who participated […]

  • Agencies

    Razorfish Media Keeps Showing Up

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    You’ve got to hand it to Razorfish for even having a media practice. Considering the clout of corporate siblings like Starcom Mediavest Group (SMG) and the growing power of media agencies in general, it would not be surprising to learn that – four years after its acquisition by Publicis Groupe — the digital agency’s media […]

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  • Data

    Evidon's Challenge: Getting Ghostery Into The Hands Of More Users

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    As we noted last week, Evidon has redoubled its efforts to turn the 20 million users of its Ghostery browser plugin into a larger revenue stream. Execs have decided the tag-monitoring browser extension holds potential as a pixel analytics panel, and they aim to promote this crowd-sourced analytics capability to enterprise marketers to audit their site […]

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  • Social Media

    Twitter Rolls Out CRM Matching, 'Twitter ID' Targeting

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    Twitter has rolled out two new prongs to its “Tailored Audiences” targeting regime, which debuted last month as a vehicle strictly for website retargeting. Among the new segmenting features are CRM matching and Twitter ID targeting. The latter allows the serving of ads based on a user’s public characteristics, such as keywords appearing in a […]

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  • Investment

    Turn Confirms New $80M Round

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    As we first reported in November, digital marketing software firm Turn has reeled in a new Series E investment. The $80 million raise was distributed among eight venture capital firms and brings Turn’s total funding to about $138 million to date. (For comparison, direct competitor MediaMath has raised a mere $24.4 million, according to CrunchBase). […]

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  • Data

    Evidon Taps Emily Riley To Package Ghostery Data For Enterprise Clients

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    Evidon wants to better monetize the data waterfall pouring from its network of 20 million Ghostery users, and will look to new Chief Operating Officer Emily Riley to help it pull that off. Riley, a longtime Forrester analyst who spent the last year driving Audience Science’s pivot from an ad network into a data intelligence […]

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  • Advertiser

    Belk Taps Accenture To Integrate Physical, Digital Retail Experiences

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    In a sign of the growing incursion consulting firms have made on terrain once held by digital agencies, retailer Belk has tapped management consultancy Accenture to execute its push into cross-channel selling. The consulting firm was chosen from a field of 10 suitors to support the North Carolina-based department store chain’s five-year, $200 million “omni-channel […]

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