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»evidon

GDPR Makes Publishers Vulnerable If They Fail To Prepare

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Scott Meyer, founder of Evidon and president of digital governance at Crownpeak. Concerns around online data collection and how that data fuels the ad economy are hardly new. It’s been nearly a decade since... Continue reading »
by AdExchanger // November 3rd, 2017 //
»
Evidon Launches Consent Platform As The Clock Ticks Down On GDPR

Winter is coming – for companies that aren’t taking the new EU privacy regime seriously. Ad tech players are particularly vulnerable, said Todd Ruback, chief privacy officer at digital governance company Evidon, which sold its consumer-facing privacy extension, Ghostery, in February in order to dedicate itself to enterprise compliance. “The ad tech industry is the weak... Continue reading »
by Allison Schiff // July 18th, 2017 //
»
Ghostery Sheds Its Ad Tracker, Sells Off Its Plug-In To Focus On Compliance

Ghostery has decided not to have its cake and eat it too. On Wednesday, the company announced that it’s been acquired in an all-cash deal by Cliqz, a German privacy-focused browser that plans to use the ad-tracker tool to help expand its user base. The companies did not disclose a deal price. Hubert Burda Media,... Continue reading »
by Allison Schiff // February 15th, 2017 //
»
Evidon's Challenge: Getting Ghostery Into The Hands Of More Users

As we noted last week, Evidon has redoubled its efforts to turn the 20 million users of its Ghostery browser plugin into a larger revenue stream. Execs have decided the tag-monitoring browser extension holds potential as a pixel analytics panel, and they aim to promote this crowd-sourced analytics capability to enterprise marketers to audit their site... Continue reading »
by Zach Rodgers // January 15th, 2014 //
»
Evidon Taps Emily Riley To Package Ghostery Data For Enterprise Clients

Evidon wants to better monetize the data waterfall pouring from its network of 20 million Ghostery users, and will look to new Chief Operating Officer Emily Riley to help it pull that off. Riley, a longtime Forrester analyst who spent the last year driving Audience Science's pivot from an ad network into a data intelligence... Continue reading »
by Zach Rodgers // January 7th, 2014 //
»
Evidon Scoops Up MobileScope

Privacy management provider Evidon has acquired MobileScope, a tool that lets users determine whether information is being collected about them through mobile apps, the company said Wednesday. Financial terms of the deal were not disclosed. Evidon learned about MobileScope – which was a beta product designed last year by privacy experts Ashkan Soltani, Aldo Cortesi and... Continue reading »
by Judith Aquino // June 6th, 2013 //
»
The State Of Evidon: Meyer on Regulation, Extending Into Performance and The Roadmap Ahead

Scott Meyer is CEO of Evidon, an online advertising technology company. As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Meyer to discuss his company, his views on the space, and the state of Evidon today. Click below or scroll down for more: Ad Technology Today Evidon In... Continue reading »
by AdExchanger // February 6th, 2012 //
»

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