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»audience science

P&G Parts With AudienceScience, Tees Up Neustar And DSP Posse

Seven years after first embracing programmatic buying at scale through its secretive Project Hawkeye initiative, Procter & Gamble is saying goodbye to long-time ad tech partner AudienceScience. In its place the company will install Neustar as its data management platform alongside an assortment of demand-side platforms, including The Trade Desk. Ad Age first reported the... Continue reading »

by Zach Rodgers // May 4th, 2017 //
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The Buy-Side Guide To Header Bidding

As publishers embraced header bidding, many programmatic buyers observed the trend from the sidelines. Since header bidding boosts yield for publishers by increasing competition, it follows that buyers may be paying more. But buyers wouldn’t necessarily know if that’s the case, since SSPs don’t note whether the impression comes through a header or not. If... Continue reading »

by Sarah Sluis // August 15th, 2016 //
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Evidon Taps Emily Riley To Package Ghostery Data For Enterprise Clients

Evidon wants to better monetize the data waterfall pouring from its network of 20 million Ghostery users, and will look to new Chief Operating Officer Emily Riley to help it pull that off. Riley, a longtime Forrester analyst who spent the last year driving Audience Science's pivot from an ad network into a data intelligence... Continue reading »

by Zach Rodgers // January 7th, 2014 //
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AudienceScience CEO Hirsch Says Real-Time Bidding Enables True Value in Media

Jeff Hirsch is President and CEO of AudienceScience. AdExchanger.com: Do you agree that audience has become more important than placement? If so, what have been the key drivers? JH: I absolutely agree that the reaching right audience is the most important component of any advertising. Contextual placements are often a proxy for reaching a specific... Continue reading »

by AdExchanger // May 13th, 2009 //
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