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OPINION: Data-Driven ThinkingNetflix’s Use Of Big Data: Lessons For Brand Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at Amobee. Last Friday, Netflix founder Reed Hastings celebrated Netflix getting its 100 millionth subscriber, a major milestone for a company that has spent the […]
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OPINION: The Sell SiderFacebook Stories: The Video Tipping Point For Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. This time last year, there were reports that “original sharing” on Facebook was in decline. A year later, and Facebook has released Stories – a video-sharing feature […]
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NBCUniversal Expects Results From Its Upfront; Twitter Gets A Bump In User Growth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Upfront Front NBCUniversal execs anticipate a strong showing at the company’s upfront in a few weeks. “We’re going into the upfront with the strongest hand we’ve ever had,” said Comcast CMO Mike Cavanagh during the company’s Q1 earnings call on Thursday. NBC is leveraging its […]
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Google Is Cleaning Up; Amazon Quietly Restricts Alexa Ad Options
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Goog Riddance Google is enacting some major changes following its YouTube brand safety issues [AdExchanger coverage], and many of these changes go well beyond the video platform where the mess originated. Bloomberg reported that Google is rewriting its search algorithm to bury “misleading, false and offensive […]
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OPINION: Data-Driven ThinkingWhat Blockchain Can (And Can’t) Solve For Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Few technologies are riding as high on the hype curve right now as blockchain. With its distributed nature, smart contract functionality and […]
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OPINION: The Sell SiderThe Match Game: Publishers And Ad Tech Vendors Need To Find The Best Fit
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Gaffney, vice president of global publisher and business development at Prohaska Consulting. When the fit is right, the relationship between publisher and ad tech developer can create a powerful synergy. The benefits are […]
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Publishers Embrace Affiliate Revenue; The Ad Tech Echo Chamber Creates Waste
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce, Not Commercials Publishers are learning to love affiliate revenue (including newspapers that formerly viewed affiliate linking as an editorial stain), but none as enthusiastically as BuzzFeed. Posts like “26 Useful Gifts College Grads Will Actually Want” and “19 Subscription Boxes For People Who Don’t Want […]
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OPINION: Data-Driven ThinkingContextual Brand Safety: Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Montgomery, global executive vice president, brand safety, at GroupM. On Feb. 9, The Times, one of oldest and most venerable newspapers in the world, ran a story titled “Big […]
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Trade Groups Cautiously Optimistic About Chrome Ad Blocker; Third Parties Can Access Snapchat Geofilters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Balancing Act Industry trade groups are cautiously optimistic about Google’s development of a built-in Chrome ad blocker [AdExchanger coverage]. “What we want is something that’s industry-wide, that can demonstrably improve user experience and that’s embraced by pretty much everyone,” says IAB chief Randall Rothenberg to Bloomberg. […]
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OPINION: Data-Driven ThinkingIn Big Media Reviews, It’s The Little Things That Matter
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. It’s no secret that there’s been a massive uptick in media reviews in recent years, a trend that shows no signs of slowing. Unsurprisingly, the […]
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