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»Jonathan Cohen

Netflix’s Use Of Big Data: Lessons For Brand Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Jonathan Cohen, principal brand analyst at Amobee. Last Friday, Netflix founder Reed Hastings celebrated Netflix getting its 100 millionth subscriber, a major milestone for a company that has spent the... Continue reading »
by AdExchanger // April 28th, 2017 //
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