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OPINION: Data-Driven ThinkingThere Are No Awards For Data People In A Creative Agency
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. I recently left Cannes, where the majority of the Lions were awarded to creative agencies. Creative agencies […]
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AppNexus Grows Global Services Unit
The steady collection of extreme tech skills over at real-time ad platform and app marketplace AppNexus is creating a growing opportunity around services. The company is actively recruiting for an AppNexus Global Services unit, according to a company website, including NYC and London “open positions” from its job board. Call it a high tech agency or […]
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Jirafe CEO Shah Sees Retargeting As Growth Opp For Marketing Analytics
The ad tech ‘animal’ comes in different shapes and sizes. For co-founders Amit Shah and Scott Switzer, the ‘animal’ is analytical as their growing analytics startup, Jirafe, aims to provide merchant publishers a better view on their digital business – including ads, sales, conversions and more. So far the company has impressed 5,000 ecommerce clients […]
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Time For 'New' On AdExchanger
Sometimes, it’s time for “new.” And this summer is one of those times for AdExchanger. Make no mistake, AdExchanger will continue to celebrate the connection that you make with the site and your fellow readers – a human collaboration with purpose and creative energy that you have always generated. But, over the next week or […]
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Mobile Targeting With Login Data; Exchanges Down Under; Trifon Leaving DG
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Login Data And Ads According to the Wall Street Journal, Facebook’s planning a new type of mobile ad targeting that will leverage its own first party data. The WSJ sees radioactivity: “The new ads could stoke privacy concerns because they let Facebook go a […]
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Yahoo CEO Race Down To The Wire; Facebook Exchange Vs API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Race Yahoo! interim CEO Ross Levinsohn and Hulu CEO Jason Kilar are in the lead to be the permanent CEO of Yahoo! says Yahoo! ‘insider’ Kara Swisher on All Things D. She writes, “At this point, said sources, it appears to still […]
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State Of Varick Media: Selling RTB Inside The Holding Company And Out
Paul Rostkowski is President at Varick Media Management, an agency trading desk and part of agency holding company MDC Partners. As part of AdExchanger’s “State of” series, we spoke to Rostkowski last week about the state of Varick Media and industry trends. Click below or scroll for more: Differentiating Varick’s Trading Desk On Today’s Data Markets Media […]
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Fiksu Funds For Mobile App Marketing; FTC On Frequency Caps; GM And Facebook Talking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mo’ Money Mobile It’s a ‘funding-a-day’ in ad tech! On Tuesday, mobile app marketing platform Fiksu announced it has added $10 million ($17.8 mil total) in new funds to its coffers. Read the release – which gives a pretty good sense of how Fiksu […]
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Incubating Ads on Skype With Microsoft's Jos Moore
With close to 10 years of online ad experience, Jos Moore has seen different roles and roll-outs as part of the ads unit team at Microsoft. Today, she’s the GM in charge of “advertising incubations” at Microsoft which includes incubating the next ad ‘steps’ for online calling service Skype – formally acquired by Microsoft in […]
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Kellogg's Bob Arnold Starts 'Brand Aware' Column
Welcome to “Brand Aware.” I’m Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company, and I have the privilege of penning this column. I’ve been in the digital marketing space for more than 12 years – 10 years at Procter & Gamble and two years at Kellogg. Having grown up in the “branding” […]
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