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»skype

More Skype Ads Added To Microsoft's Arsenal

Microsoft has added new ad formats to Skype's "connection hub," the screen users see before and after placing calls and while instant messaging each other. The new placements are a logical way to boost Skype’s monetization. The company hopes connection hub ads will generate an at least 20 billion additional impressions per month for advertisers.... Continue reading »
by Sam Colt // March 13th, 2014 //
»
Incubating Ads on Skype With Microsoft's Jos Moore

With close to 10 years of online ad experience, Jos Moore has seen different roles and roll-outs as part of the ads unit team at Microsoft. Today, she's the GM in charge of "advertising incubations" at Microsoft which includes incubating the next ad 'steps' for online calling service Skype - formally acquired by Microsoft in... Continue reading »
by AdExchanger // July 3rd, 2012 //
»
 

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