AdExchanger
Articles By AdExchanger
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The Worst Of The Corner Offices; What’s Up With Ads On WhatsApp?
CEOs fear their marketing has lost the plot; WhatsApp introduces ads; Meta’s making its users feel unsafe.
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OPINION: The Sell SiderThe “Cookie Pop-Up” Is Not The Real Issue Of GDPR
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Progress is not a straight line or a smooth path, as many in history have reminded us. It seems to be the case for data […]
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Persuading Voters Online Ain’t Easy; Facebook Is Now Meta
Hitting For The Cycle 2021 is an off-year, in terms of the four-year election cycle. But political advertising is scorching – and politicians have a few specific demands for digital. For one, the idea of “forced video” exposure is critical, said Megan Clasen, a partner at the political ads shop Gambit Strategies, in a Q&A […]
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Spotify’s Ad Business Is On Fire; Apple’s App Privacy Report Is Coming
Spot Me Some Change Spotify reported quarterly revenues of $2.9 billion, with about $375 million of that coming from its free, ad-supported tier. That’s a nice 75% year-over-year jump for Spotify’s advertising business. The company expects to clear $1 billion in ad revenue at the close of 2021, which will mark the first time it’s […]
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Antitrust Suits Expose Awkward Emails; Braze Joins The Pre-IPO Gang
Pry-vacy Cases The myriad antitrust cases filed against Silicon Valley giants rarely result in legal action. Mostly what you see are record-breaking fines – for the regulators, that is. But these fines hardly break the bank for Big Tech. What’s $300 million here and $1 billion there? It’s monopoly money, after all. More often the darts […]
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Disney Intros Its Own Clean Room; VideoAmp Cleans Up With $275M Round
Squeaky Clean The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data service providers Snowflake, Habu and InfoSum. It’s no coincidence that earlier this week Snowflake unveiled its Media Data Cloud, a platform to combine first-party data sets for advertising and analytics with Disney and Habu as […]
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Google’s Slow March To Privacy Protection; PayPal Eyes Pinterest
Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding […]
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Is Addressable Linear A Real Thing Now?; Google’s New Pixel Bundle
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads on linear TV. “This is a huge development, for us and for the entire industry, unlocking the value of linear inventory,” said Evan Adlman, SVP of advanced advertising and digital partnerships at AMC Networks. AMC […]
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StitcherAds Goes To Kargo; Changes Are Coming To Google Search
A Stitcher In Time Kargo Global has acquired the online retail advertising company StitcherAds for $64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, whereas Kargo’s main business is placing ads on the mobile web or within a network of app publishers. “We realized we were […]
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Would-Be Ad Earners Are Big Spenders; The Rise Of Shopping Bots
Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies […]
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Can Amazon Help Itself?; The Mobile Ad Tech M&A Frenzy
Do Me A Favor Amazon told Congress in 2019 that it doesn’t favor Amazon-owned brands in search results. But that isn’t credible to sellers, who time and again see Amazon rivals shoot into the top three search results immediately. A former Amazon employee told The Markup that Amazon reserved a top search spot for new […]
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App-Based Businesses Juggle Ad Platform Perils; IAB Tech Lab’s Latest Standard
Platform Peril Seemingly every grocery chain now has a programmatic platform, not to mention Lowe’s, Home Depot, Instacart, GoPuff and buy-now-pay-later companies like Afterpay and Klarna, to be joined soon by Uber, perhaps Shopify and who knows who else. Many of these companies – the BNPLs and all the mobile app-based businesses – got into […]
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Android Inches Closer To ATT; DoorDash Intros Restaurant Ads
AndroidTrackingTransparency For smartphone owners with Android 12 or higher, Google has created a new location data option that allows users to share “approximate location data” that’s accurate to within a mile or so, unlike the granular targeting data often in use by mapping or directions apps. This means app developers can request permission for some […]
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TikTok Reaches A Billion Monthly Active Users; NBCU’s Beef With YouTube TV Heats Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million […]
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Amazon To Launch Smart TVs; Condé Nast Entertainment Revenue On The Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider reports. On the one hand, it’s surprising Amazon hasn’t released its own television, since it would be a natural extension […]
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Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation […]
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Amazon Following Spotify’s Lead; Google Helping Publishers Plan For FLoC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]
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Tim Cook Pushes Back Against Epic Games; Xandr’s Future Is Unclear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement […]
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YouTube Discloses 'Violative View Rate;' Small Business Group Calls Out Amazon Over Antitrust
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective at finding and removing rule-breaking videos, YouTube will start disclosing a new metric called the Violative View Rate. Essentially, it’s the percentage of total views going to videos that run afoul of YouTube’s guidelines before […]
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Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord
Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been […]
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Industry Preview: AI And Privacy Will Come Together In 2021
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri […]
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OPINION: Data-Driven ThinkingThe Privacy Sandbox And A Pre-emptive Breakup Of Google?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Like most of you, I’ve been following Google’s announcement of the Privacy Sandbox, the eventual depreciation of third-parties cookies in Chrome and the […]
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Comic: Black Friday
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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IPG CEO Michael Roth To Depart; Facebook And Twitter Ordered To Testify Before Congress
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPG’s Roth To Step Down IPG honcho Michael Roth will step down from his CEO position at the end of the year, to be replaced by current COO Philippe Krakowsky. Roth will become executive chairman of the board. According to The New York Times, Krakowsky […]
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Quibi Flames Out; Pinterest Pushes Diversity And Transparency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Quibi Bites The Dust Quibi will shut down its service a mere six months after launch, becoming one of the first – and most spectacular – casualties in the video streaming wars. It is a remarkable flameout for a company that had raised $1.75 billion before […]
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ViacomCBS Reorgs Around Streaming; P&G Slays Its Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Streaming Shuffle Another day, another streaming reorg. Just days after Disney announced a major reorganization centered on streaming, ViacomCBS is shaking up its business with a focus on digital. The biggest change, The Verge reports, comes with the promotion of Tom Ryan, head of […]
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SiriusXM Completes Stitcher Acquisition; Group Nine Media Diversifies Its Revenue ... With Pet Insurance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O’Brien […]
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Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying The Piper Robert Smith, CEO of Vista Equity Partners, agreed on a $139 million settlement with the Department of Justice due to his role in a tax evasion scheme involving the use of undeclared offshore accounts. According to Axios, Smith’s admission of guilt has left […]
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Nielsen Can Measure YouTube On The Big Glass; UK Digital Ad Spend Drops 5% In Q2
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops […]
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TikTok Partners With OpenSlate On Brand Safety; Peacock Slays It On Subs In Q3
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety Dance Brand safety is proving a significant hurdle to TikTok’s growth as the company seeks to calm the nerves of advertisers who are drawn to its massive audience of young people, but fretful about objectionable content. “This is the number one conversation we have […]