Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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ANA Agency Compensation Survey: Performance Incentives On The Rise
Fees remain the most common way for marketers to compensate advertising agencies, according to the 2013 Trends in Agency Compensation survey released by the Association of National Advertisers (ANA). Out of 98 client-side marketers, 81% indicated that they continue to use some type of fee compensation for various agency types and services. Labor-based fees, which […]
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LinkSmart Digs Deeper Into In-Text Links With New Bidding Exchange
Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a multitude of opportunities. After the publisher was acquired by Comcast in 2008, Sheinbaum founded LinkSmart, which offers tools to help publishers manage and monetize their links. AdExchanger sat down with […]
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Apsalar Pulls In $9M For Mobile DSP
With the mobile app market growing more competitive every day, app developers are under increasing pressure to find people who will not only download their games, but remain engaged players. Advertising and mobile analytics firm Apsalar is trying to address this need in a number of ways. In addition to offering a mobile analytics platform […]
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Millennial's Mollie Spilman Discusses Jumptap Buy, Competitors
In the wake of Millennial Media’s agreement to buy Jumptap, AdExchanger spoke with Mollie Spilman, EVP of global sales and marketing at Millennial, who shed some light on the company’s plans and its approach to mobile advertising. Spilman was previously CMO at Yahoo. AdExchanger: How will Millennial be able to stay “best in class” while trying […]
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Placed Launches Mobile Attribution Tool Linking Mobile Ads To In-Store Visits
Tying mobile ad impressions to in-store visits is critical for advertisers looking to measure the value of their ads. Location analytics company Placed is approaching the challenge with a new product called Placed Attribution, that provides metrics around the number of people who saw an ad on their smartphone and then visited the advertiser’s store. […]
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What Agencies Think Of The Millennial-Jumptap Acquisition
Millennial Media’s acquisition of competitor Jumptap has shed new light on the mobile arena. Despite being the country’s second-largest provider of mobile display advertising, behind Google, Millennial has struggled to recapture the momentum it enjoyed when it went public last year. The $193 million acquisition will inject new vitality into the Baltimore-based company, claimed Millennial CEO […]
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Searching For Ad Implications In NBC News’ Stringwire Acquisition
NBC News has acquired the user-generated live video service Stringwire, in addition to hiring the startup’s founder, Phil Groman. Stringwire’s technology allows NBC News to gather video footage from the public more efficiently, but the technology poses challenges from an advertising standpoint. When Twitter users tweet about a news event, NBC News will be able […]
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Google, Foursquare And Twitter’s New Attack On Geo-Targeted Ads
As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will […]
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Why The Video Ad Space Is Having A Moment
Adap.tv was not the only video company to have a good day yesterday. On the same day that AOL snapped up video-ad marketplace Adap.tv for $405 million, digital ad management provider DG saw its stock shoot up 25% to $10.31 at yesterday’s closing bell. Although DG rescheduled its earnings call from Wednesday afternoon to Thursday, […]
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Report: Tablets Now a Mainstay, Sales to Triple By 2017
Based on a survey of more than 5,000 people in Canada, France, Germany, the UK and the US, Forrester Research predicts 905 million people, up from 15 million in 2010, will be using tablets by 2017. Tablets, write Forrester analysts JP Gownder and Michael O’Grady, have “exceeded the status of mass market to become what […]
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