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»Stringwire

Searching For Ad Implications In NBC News’ Stringwire Acquisition

NBC News has acquired the user-generated live video service Stringwire, in addition to hiring the startup’s founder, Phil Groman. Stringwire's technology allows NBC News to gather video footage from the public more efficiently, but the technology poses challenges from an advertising standpoint. When Twitter users tweet about a news event, NBC News will be able... Continue reading »
by Judith Aquino // August 12th, 2013 //
»
 

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