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AdExchanger
Articles By Staff
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OPINION: Data-Driven ThinkingConsent Fraud: A Simmering Problem That Could Scald The Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Jaye, founder and head of product at aqfer. Ad fraud has long been on marketers’ radar, but there is another type of overlooked fraudulent activity that carries potential regulatory and […]
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OPINION: Data-Driven ThinkingIs It Time To Sunset The CPM?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Pallack, CEO at SITO Mobile. It’s no secret that legacy media models are under siege. Perhaps nowhere is that more obvious than in the world of media buying and planning […]
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Comic: Spring Data Cleaning
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingWhy The Birth Of Surveillance Capitalism Signals The End Of Behavioral Targeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Want to start a social movement? There are plenty of resources online to help you; TED even offers a quick, four-step guide to […]
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Digital Media’s Troubling Cognitive Dissonance About Identity And Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. At the start of the year I met with many partners, clients and industry leaders about the state of digital media. While many conversations centered […]
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OPINION: Data-Driven ThinkingProgrammatic, Coming To A Billboard Near You
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oleg Korenfeld, global chief platforms officer at Wavemaker. I assume that digitally focused marketers usually don’t spend much time thinking about out-of-home (OOH) media, at least not compared to the time […]
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OPINION: Data-Driven ThinkingAgencies And Buyers Need Robust Audience Verification Tools, But Innovation Lags
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. The digital media ecosystem is inherently a marketplace of pixel exchange, where data is captured for audience collection and […]
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Comic: Great Expectations
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingData Transparency Laws Are Coming. Are You Ready to Disclose?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Sir Francis Bacon is often credited with the phrase, “Knowledge is power.” It is […]
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OPINION: Data-Driven ThinkingThe Oligopoly’s Q4 Sky-High Revenue Suggests GDPR Gave Them A Leg Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Elbaz, CEO at Factual. Many believed that the General Data Protection Regulation (GDPR) would protect consumer privacy, rein in behemoths like Facebook, Google and Amazon and give competitors more […]
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OPINION: Data-Driven ThinkingMarketers Deserve Complete Transparency About Exchange Fees
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dhawal Mujumdar, co-founder at Polymorph. To combat domain fraud, ads.txt was implemented as a tool for publishers to disclose which exchanges are authorized to sell their inventory. Why don’t we […]
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How Buyers And Sellers Might Deal With An Economic Downturn
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry – […]
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OPINION: Data-Driven ThinkingGeofencing Could Become A Magnet For Regulatory Scrutiny
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard B. Newman, internet marketing attorney at Hinch Newman. Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content. At the same time, today’s data […]
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Comic: Game Of Pods
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingA 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. […]
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OPINION: Data-Driven ThinkingMarketers Should Treat Data As A Pre-Tangible Asset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominique Shelton Leipzig, partner at Perkins Coie. Major data breaches can tarnish brand reputations and call into question the safety of their data practices. And given the bevy of privacy and […]
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OPINION: Data-Driven ThinkingHumanizing Programmatic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Sweeney, CEO at Xaxis, North America Despite prevalent misconceptions, programmatic advertising requires deep human input to properly manage, guide and meld the wealth of technologies and strategies in service […]
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OPINION: Data-Driven ThinkingBlurred Lines As Performance And Brand Marketing Coalesce
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds are, you will see the two have very […]
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OPINION: Data-Driven ThinkingTo Be Best Positioned For 2020, Brands Must Create Strategies In 2019 To Evolve Their Mar Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, senior vice president of strategy at BlueConic. Marketers are grappling with the roles that different technologies play in marketing operations, campaigns, measurement and more. While CMOs and their organizations […]
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CNIL Vs. Google: Has Winter Finally Come For Ad Tech?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. When the ad tech world started thinking about GDPR enforcement in late 2017 or early 2018, most were fairly confident that EU supervisory […]
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OPINION: Data-Driven ThinkingOur Marketing Measurement Journey Is Going Nowhere
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Van Ullen, General Manager, US Growth, at Rakuten Marketing It’s hard to find something new to say about digital marketing measurement. Today’s headlines about measurement seem no different in […]
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OPINION: Data-Driven ThinkingIn-Housing Can Give Creative The Data It Needs To Thrive
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative, […]
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OPINION: Data-Driven ThinkingYes, Some Metrics Are ‘Fake,’ But Performance Marketers Don't Care
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Seufert, head of platform at N3TWORK and owner of Mobile Dev Memo. Shortly after Christmas, Aram Zucker-Scharff, The Washington Post’s director of ad engineering, launched a viral jeremiad on […]
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OPINION: Data-Driven ThinkingFrequency Management: Let’s Do Better Than Average
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at Flashtalking Frequency ranks among the most important factors in determining advertising effectiveness. Regardless of the quality of the placement, creative or context, too […]
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OPINION: Data-Driven ThinkingClosing The Gap Between Marketers And Technology
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. Earlier this decade, digital media platforms transitioned from interesting ways for people to stay in touch with old friends and keep […]
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OPINION: Data-Driven ThinkingHow To Select The Right Vendor For Your Company
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. When it comes to ad tech and mar tech vendor choice, we’re in an era of abundance. Scott Brinker’s Marketing Technology Landscape is […]
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OPINION: Data-Driven ThinkingEverything Is PII
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Kaskade, CEO at Janrain. When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the definition of personally identifiable information […]
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OPINION: Data-Driven ThinkingApple’s ITP2 Has Arrived. Here’s What You Can Do About It.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media at The Media Kitchen. The reviews are in, and ITP2 is the sequel that marketers hoped would never come. Intelligent Tracking Prevention 2.0 is […]
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OPINION: Data-Driven ThinkingProduct Teams Are The Mobile Marketers Of Tomorrow
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and CEO at Applift. The volume of data handled by mobile marketers is tremendous, and because of the fundamental role automated technologies play in this process, […]
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OPINION: Data-Driven ThinkingAI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB). Lexus recently released the first ad written by AI – and […]