AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
OPINION: Data-Driven ThinkingThe CCPA’s Potential Impacts That No One Is Talking About
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder at Killi. During the lead-up to the rollout of the EU’s General Data Protection Regulation (GDPR), there was a ton of coverage about the good it might […]
-
OPINION: The Sell SiderGDPR: Leveling The Playing Field Or Flattening Publishers?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations. Many hoped the regulation would begin to level the […]
-
OPINION: Data-Driven ThinkingBrands Can Win the ‘War’ For The Customer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Garner, executive vice president and chief commercial officer at ADARA. During a panel discussion over the summer, Marriott CEO Arne Sorenson described how his company is pitched in a […]
-
OPINION: Data-Driven ThinkingThe Dark Side Of Media M&A
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Gorman, CEO at Matrix Solutions. While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms […]
-
OPINION: Data-Driven ThinkingData Drought? Prepare For A Deluge
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Fleischer, vice president of marketing solutions at Neustar. We’ve all heard the stats. There are 2.5 quintillion bytes of data created each day. Ninety percent of the world’s data […]
-
OPINION: Data-Driven ThinkingHow Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every industry out there, but the effect on marketing and advertising has […]
-
OPINION: Data-Driven ThinkingThe 2018 Summer Of Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. There was great uncertainty in the two years leading up to the EU’s General Data Protection Regulation (GDPR). During this time, only […]
-
OPINION: Data-Driven ThinkingBrand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. The question of who exactly bears the responsibility for ensuring brand safety has typically been a gray area, with no one […]
-
OPINION: Data-Driven ThinkingWhat Will Ad Tech Consolidation Look Like?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kim, CEO at MightyHive. We have all been saying for years that the ad tech ecosystem is a mess that needs to be cleaned up. But few have offered […]
-
The Voter Messaging Challenge
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. As the candidates, PACs and parties lean into the remaining 50-odd days before the midterm elections, media budgets are coming into focus for both television and digital. But a mixed ad […]
-
OPINION: Data-Driven ThinkingData Ownership Can Help Marketers Avoid The Next Bid Caching Debacle
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer and chief financial officer at Thunder. With the recent uproar over bid caching, where an exchange enables a losing bid in one auction to […]
-
OPINION: Data-Driven ThinkingWhen Did Flawed Data Become OK?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Mallazzo, director of marketing at Narrativ. The data that powers the bulk of programmatic ad spend can only identify if a user is male or female about 50% of […]
-
Hack Attention To Drive Action: What Brand Marketers Can Borrow From Performance Marketers
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Paolo Provinciali, head of global ecommerce marketing at Anheuser-Busch InBev. Brand marketers are good storytellers but often bad at driving consumer action. This wasn’t as troubling when content consumption was more linear with fewer stimuli; brand […]
-
OPINION: Data-Driven ThinkingWhat Will It Take To Get Podcasting To The Next Level?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tutuwa Ahwoi, ad operations manager at National Public Media. Podcasting is becoming a popular medium. Monthly US podcast listeners are expected to reach 73 million in 2018, a 10% percent increase […]
-
OPINION: Data-Driven ThinkingMany Ad Tech Companies Have At Least One Glass Wall
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. On the heels of “Cachegate,” stones are being thrown at one ad tech company for what appears to be inappropriate behavior. I will […]
-
OPINION: Data-Driven ThinkingMind The Gap: Addressing The Digital Brand Deficit
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kohl, president and CEO at TrustX. News flash: The shiny new object is no longer shiny – or new. Programmatic advertising – the industry’s perpetually new thing – is […]
-
OPINION: Data-Driven ThinkingAd Tech Needs A Shared ID Solution ASAP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, an independent analyst. Marketers of the world, unite your identity graphs! You have nothing to lose but your fear. As the triopoly marches on, the rest of us […]
-
OPINION: Data-Driven ThinkingAdding Salt To Soup: Strategically Managing Halo Effects
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. While advertisers should always measure the sales lift of the products they advertise, sometimes they may […]
-
Political Ad Targeting Could Take A Hit In This New Era Of Data Privacy
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Chris Nolan, founder at Spot-On. Regulations such as the EU’s General Data Protection Regulation and California’s Consumer Privacy Act have focused a spotlight on consumer data privacy. But there’s another conversation that needs to take place […]
-
OPINION: Data-Driven ThinkingData Openness Can Become The Currency Of A Post-Duopoly World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. The cracks are beginning to show on the duopoly’s stronghold. With the finalization of AT&T’s acquisition of AppNexus, we can envision a world in which […]
-
OPINION: Data-Driven ThinkingAchieving Supply Chain Transparency, Avoiding Fraud And Dissecting The Working Media Fallacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lewis Rothkopf, general manager of media and growth channels at MediaMath. The legacy media supply chain is a mess, and marketers are fed up with it. Years of nontransparent practices […]
-
OPINION: Data-Driven ThinkingMonoculture: The Biggest Threat To Digital Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. When I worked at Yahoo during the golden years, I met many extremely talented and knowledgeable people. In 2011, one of my […]
-
Digital Advertising Upends Formula For How Political Parties Pick Winners And Losers
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. Political parties and their leadership pick winners and losers – when they legislate and, especially, in how they allocate resources to candidates running for office. The idea of picking winners and […]
-
OPINION: Data-Driven ThinkingDiverse Skill Sets Required When Building Internal Research And Analytics Teams
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and head of digital analytics at W20 Group. Today marketers are expanding their analytics budgets exponentially with the desire to determine return on investment (ROI). A […]
-
OPINION: Data-Driven ThinkingOracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. For media buyers today, ad tech platforms can be bucketed into two categories: the must-haves and nice-to-haves. For many, Google, Facebook and Amazon […]
-
OPINION: Data-Driven ThinkingShould Ad Tech Panic Over The California Privacy Protection Act Now Or Later?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. When the EU’s General Data Protection Regulation (GDPR) was passed and enacted, US ad […]
-
OPINION: Data-Driven ThinkingEfficiency And Emotion: Finding The Balance In The Digital Advertising Equation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Ostler, global head of media, insights division, at Kantar Millward Brown. We live in a world that increasingly lacks nuance: Everything’s now an either/or. Politics has polarized, and so […]
-
Building A Robust View Of Customers’ Marketing And Purchase History
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Jake Bradbury, director of data science and marketing analytics at Nordstrom. In the May installment of Brand Aware, Amy Loesch did an excellent job of describing the reasons for and potential challenges of using multi-touch attribution […]
-
OPINION: Data-Driven ThinkingShortcuts Won’t Save Anyone From GDPR
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Travis Ruff, chief information security officer at Amperity. I am here to address the elephant in the in room: Companies need to stop trying to find ways around the General […]
-
OPINION: Data-Driven ThinkingA Smarter Approach For Your DMP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiva Vannavada, chief technology officer at iCrossing. Operationalizing your data management platform (DMP) is not unlike raising a child. Both processes take time and patience. They each require consistent communication among […]