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Articles By Staff
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Comic: Clean Rooms
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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J&J's CMO Departs; UK Privacy Watchdog Has Its Eye On RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More CMO For J&J Johnson & Johnson’s first CMO Alison Lewis is out after five years on the job. But the CPG giant seems like it’s getting rid of the role altogether, according to Ad Age. In a statement, J&J said: “We have […]
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Quibi Already Has $100 Million In 2020 Ad Commitments; FTC Investigates YouTube Over Child Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook […]
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OPINION: The Sell SiderThe Responsibility For Fake News Rests With Social Platforms
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Following the 2016 presidential election, the impact of so-called “fake news” reverberated around the world. As a result, society […]
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Snap Starts To Rebound; OpenAP Partners With NCC Media On Audiences
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer data platform Tuesday on the company’s second quarter earnings call. The marketing clouds are going for broke this week on the CDP front – Adobe, Salesforce and Oracle all made CDP-related announcements – but Adobe […]
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OPINION: Data-Driven ThinkingDoes Your Keyword Blocking List Still Spark Joy?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Bonanno, manager, analytics, at Integral Ad Science. Summer might be almost upon us, but it’s never a bad time for spring cleaning and to ask ourselves whether that sweater […]
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Target's Digital Ad Platform Goes Programmatic; Here's Who's In Charge At Snap
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bull’s-Eye Targeting If you want to use Target’s first-party data, you don’t need to use Target’s DSP – just the SSP where it has its data loaded. Competitors (ahem, Amazon) force advertisers onto an owned DSP to activate segments such as “electronics purchasers,” for […]
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OPINION: On TV & VideoWasted TV Impressions Are A Bigger Problem Than You Think
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. Advertisers have long known that their media plans waste valuable TV impressions. A recent study by CBS and Simulmedia put that number between 47-60%. But that […]
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Facebook Doubles Its Marketing Spend; Google's Pichai On The Record About Antitrust
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read On WPP Group CEO Mark Read has largely shunned the spotlight as he focuses on simplifying the holding company’s structure. He breaks the silence in an interview with The Wall Street Journal’s Suzanne Vranica. Among other tidbits, he says WPP is still interested […]
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OPINION: The Sell SiderWhat Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and […]
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Comic: The Work
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as […]
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OPINION: Data-Driven ThinkingWhen Picking Partners, Think Like An Investor
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. In the wake of Sizmek’s bankruptcy filing and pending acquisition of its ad server and dynamic content optimization solution by Amazon, there’s been no shortage […]
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A Big Day For Publisher-Ad Tech Hybrids; Momentum For Facebook Watch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shell […]
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OPINION: Data-Driven ThinkingIdentity: Too Big To Fail?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. Without a doubt, identity is the capability du jour. It seems like identity is everywhere, and a slew of new identity players – […]
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Hulu Tries TV-Style Negotiation; Old Brands Can't Burn Cash Like A DTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual […]
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OPINION: Data-Driven ThinkingPrivacy, DTCs And How Marketing Failed
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Martino, vice president of digital investment at Blue 449. The commitment to data privacy took a big step a few weeks ago when Google announced changes to the Chrome browser […]
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NBC Grapples With Connected TV Targeting Error; Google's News Revenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For Mistakes NBC has notified some brands and agencies that an error led to the wrong advertisers’ videos running on some mobile and connected TV inventory in AdSmart, the broadcaster’s private marketplace product, between March 2018 and March 2019, Digiday reports. Unfortunately it […]
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Comic: None Shall Pass
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingAI In Advertising Should Not Be Another Black Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads. AI is driving innovation in every industry, but in advertising, it’s still a bit murky. Brands need to understand what AI means and […]
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The Wrong Incentives Are Killing Your Marketing
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. CEOs have complained for decades that half of marketing spend is wasted, and we don’t know which half. Despite the move to digital, […]
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OPINION: Data-Driven ThinkingSo You Want To Hire A Product Manager?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at Sparrow Advisers. The product management discipline owes its roots to marketing: To justify new headcount, Neil H. McElroy, a Procter & Gamble junior account […]
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OPINION: Data-Driven ThinkingTo Avoid Subpar ROI From Marketing Automation, Start With Integration And The Organization
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Eisenkramer, principal at Infinitive. From email newsletters and content management, to campaign design and cross-channel user tracking, to media buying and activation, there’s almost no end to what you […]
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Is First-Party Data Collateral Damage For Stricter Third-Party Privacy Policies?
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global head of performance marketing at StubHub. The cookie, the technology that powers the internet and digital advertising, has never faced such serious risk. The burgeoning concerns about user privacy and […]
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OPINION: Data-Driven ThinkingDigital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Marijuana legalization is heating up across the country. As of this month, 33 states permit marijuana use for medicinal or recreational purposes, and […]
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OPINION: Data-Driven ThinkingMarketing-Mix Modeling: A Cure For Short-Termism And The Obsession With Performance Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast practice lead, data sciences, at Wavemaker. Today’s CMO has two responsibilities often at odds with one another: meet short-term revenue goals and build a brand. […]
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OPINION: Data-Driven ThinkingData Consistency: The Real Challenge For Marketers In A Post-ITP World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, managing director at 55. Are the recently announced Chrome privacy controls a good answer to the latest versions of Apple’s Intelligent Tracking Prevention (ITP)? Much has been said […]
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OPINION: Data-Driven ThinkingMcDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating officer at IgnitionOne. While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the […]
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OPINION: Data-Driven ThinkingBringing Data’s Power To The People
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Amid a nearly overpowering data deluge and its elusive utility, it is easy to forget the fundamental role of […]
