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Articles By Staff
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Big Tech Spends Big On Ads; A Bad Quarter For Meredith
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are increasing their ad investments to burnish their reputations and maintain growth in an increasingly saturated […]
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Google Is Accused Of Leaking Data Through A GDPR Workaround – But What’s Really Going On Here?
By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s […]
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OPINION: The Sell SiderThe Demise Of Third-Party Cookies Means Brands And Publishers Must Get Closer To Consumers
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Moore, head of business development at Publishers Clearing House Media. In the last year, Google, Apple and Mozilla have clamped down on third-party cookie tracking in their Chrome, Safari and Firefox browsers, adding […]
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Comic: The Cookie's Fortune
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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High Debt At WPP And Publicis Could Spell Trouble; Podcast Ad Revenue Surges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold Up In the event of an economic downturn, holding companies – specifically WPP and Publicis – could be in a vulnerable position. Both companies are saddled with debt and plummeting stock values that will be difficult to recoup, especially as clients bring more […]
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OPINION: Data-Driven ThinkingBuyers Must Consider DSP Optimization Strategies When Scoping The Best Supply Paths
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bram Woolcott, product manager at TripleLift. Supply path optimization (SPO) is about finding the most efficient path to inventory, but there is no consensus about what efficiency actually is. Demand-side platforms […]
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OPINION: On TV & VideoThe Subscription Video Landscape: It Doesn’t Add Up
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sam Armando, executive vice president, director, National Video Marketplace Intelligence, at Publicis Media. With so many other, cheaper options, it is time to get rid of basic cable, right? Research shows that the national […]
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Google Feels The Heat On Search Conquesting; IAB Tech Lab Proposes Shared Token Identifier
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]
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News Corp Explores Sale Of SSP Unruly Media; Hollywood Races To Master Short-Form Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Divesting Ad Tech News Corp has hired bankers to oversee the potential sale of Unruly, a video SSP the news company acquired four years ago for about $140 million, Sky News reports. Terms of the potential deal are still unknown, but News Corp’s decision […]
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OPINION: The Sell SiderIt’s Time For Consumer Choice In The Value Exchange For Content
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Erik Matlick, CEO and founder at Bombora. Fears about privacy are reaching a fever pitch, as governments, web browsers and media outlets push an idea of deceitful data-gathering practices and possible worst-case scenarios. The problem with the current privacy discourse […]
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OPINION: Data-Driven ThinkingThe Case For (Any) Unified ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. There’s nothing like an existential threat to make allies – or frenemies, at least – out of rivals. The DigiTrust/IAB group, […]
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Google Settles With FTC Over YouTube COPPA Violation; Twitch Experiments With New Sponsor Model
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]
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Comic: Social Ad Crowding
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider […]
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OPINION: Data-Driven ThinkingThe Cost Of Ad Fraud: Cleaner Inventory Means Higher CPMs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. Fraudulent ads have long plagued digital advertising, and the industry is finally making serious headway against them. About $5.8 billion in fraud-related losses is […]
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Netflix Brand Tie-Ins Raise Eyebrows; Political Season To Drive Up Social Ad Prices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn’t sell ads, is still figuring out how to weave brands into and around its shows and how much it’s willing to […]
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OPINION: The Sell SiderIgnoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging around the world. Regardless of the […]
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Comscore Continues To Struggle; PlaceIQ Snags Experian Investment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A ’score To Settle Comscore has gone from arguably the best-positioned company to solve television’s cross-channel measurement problem to being mired in executive overhauls and new product builds beleaguered with setbacks. Things looked bright in April 2018, though, when Comscore brought on former 360i […]
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OPINION: Data-Driven ThinkingAs Data Sales Rise, Questionable Provenance Proves A Growing Threat
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. According to the IAB’s Outlook for Data Report, marketers plan to spend more money on data than ever. But just as investment […]
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Google's Exchange Bidding Is Now 'Open Bidding'; Market Researchers Slip
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]
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OPINION: On TV & VideoSmart TV Data Segments: 5 Flaws To Consider
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James McLoughlin, director of data science at Inscape. Smart TV viewing data can measure the viewing habits of a target audience, but not everyone who integrates it into a targeted marketing campaign realizes the […]
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Instagram Scrambles In Wake Of Data-Scraping Report; Amazon Formalizes Marketing Partner Program
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over […]
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OPINION: Data-Driven ThinkingA New Mindset: Making Bottom-Up, Dynamic Media Planning Work
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Anderson, managing director at Xaxis. The constant growth in the numbers of devices and media outlets has rapidly changed the ways in which consumers can access content. That has […]
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OPINION: The Sell SiderWant To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Patrick O’Leary, founder and CEO at boostr. Much has changed in selling media and advertising. The original relationship-focused DNA of the typical ad seller is no longer sufficient to thrive. Programmatic has flipped the equation, requiring strong analytical and numerical skills. […]
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News Corp Gets Into News Aggregation; Facebook Tightens Control Over Instagram
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Knewz Corp News Corp is launching a news aggregation service called Knewz.com with the intention of highlighting smaller outlets that often get passed over by Google and Facebook. The service, expected to launch on desktop and mobile later this year, will link directly to […]
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OPINION: Data-Driven ThinkingAttribution Does Not Imply Causation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attribution and causation – and why proving the latter is so much […]
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OPINION: On TV & VideoTV’s Need For Speed
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Time-sensitive marketing triggers are nothing new. Ever moved and received a mailbox full of offers? In the last few months, my business partner and I have sold […]
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Adobe EMEA DSP Shut Out Of Google; Nanigans Sells Social Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” […]
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OPINION: The Sell SiderThe Grim Future Of An Open Web Devoid Of User Tracking
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. As we all know, “cookies are crumbling” – third-party cookies specifically. But the crumbling goes far beyond cookies and into other ways of tracking users, including fingerprinting, link decoration, localStorage and other […]
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YouTube Will End Targeted Ads On Videos Watched By Kids; BuzzFeed and Walmart Partner On Recipes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized […]