AUTHOR ARCHIVE FOR:
AdExchanger
Articles By AdExchanger
-
OPINION: Data-Driven ThinkingConsumer Data Concerns: Let’s Admit There’s A Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pieter de Zwart, chief technology officer at Eyeota. The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or […]
-
Publishers Are Skeptical About Facebook's Planned News Tab; Take a Peek Inside Disney Supply Stack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]
-
Comic: Dusting Off A Classic
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
Ad Tech Stocks Surge; Hyp3r Kicked Off Instagram
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market […]
-
OPINION: On TV & VideoOTT Ads Can Help CPGs And Grocery Brands Thrive
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. Linear TV has always attracted ad budget from the Johnson & Johnsons and Campbell Soups of the world. In the digital era, those players are […]
-
Disney Upfront Dazzles; Twitter Data Leaks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Money Disney’s 2019-2020 upfront was the biggest in the company’s history, with sales up 5% thanks in part to its acquisition of 21st Century Fox. Digital revenue and revenue from addressable TV were both up 50%, a sign of a growing appetite among […]
-
OPINION: Data-Driven ThinkingSlow Play: Ad Tech’s Rapid Rate Of Change Is Just An Illusion
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. There’s a parable about a master calligrapher who sold his work for enormous sums of money. One day, a man asked the calligrapher […]
-
Constant Sales Strain Retailers; Snap Will Raise $1B
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deal Days It seems there’s a major sale happening. And while this new normal is great for consumers, it creates pricing pressures that are particularly tough for apparel chains, which have to pay more to promote their own deals over the noise and now […]
-
OPINION: Data-Driven ThinkingThe Leadership Challenge
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe. Today, leaders are more challenged than they have ever been, with many of the next generations skeptical of our capabilities, integrity and […]
-
New Media Will Buy Gannett For $1.4B; Microsoft Snaps Up PromoteIQ
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with […]
-
Performance Marketing And Measurement: A New Beginning Amid Ever-Evolving Privacy Restrictions
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global head of performance marketing at StubHub. Are unique visitors growing but not new buyers? Are display and social attribution declining? Direct traffic up, yet customer acquisition costs are rising? Wondering what’s […]
-
OPINION: On TV & VideoSolving For A Different Kind Of Attention Deficit
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the […]
-
Google To Let EU Android Users Choose Their Search Engine; Ad Loads Actually Increase On TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spoiled For Choice Vestager strikes again. Starting next year, Google will show a new “choice screen” to Android smartphone owners in Europe that prompts them to choose a default search service from a set of four companies – initially Google, Yahoo, Qwant, a French […]
-
OPINION: Data-Driven ThinkingExperience Analytics Can Help Mobile Marketers Read Between The Lines
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. As the popularity of mobile shopping continues to skyrocket, there’s one key thing to remember: While the outcome is the same […]
-
OPINION: The Sell SiderWant To Get More Out Of Programmatic While Balancing CX? Invest In Your Tech.
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Christopher Guenther, senior vice president, global head of programmatic, at News Corp. One of the oldest tenets of business has been to put the customer first – and it holds especially true for media. Publishers […]
-
Comic: How Much Will You Spend With Us?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
PE Firm Buys Peer39 For $18M; Details Start To Emerge On FTC Antitrust Probe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Without Peer Sizmek offloaded its contextual advertising company Peer39 to private equity firm O3 Industries for $18 million, Business Insider’s Lauren Johnson reports. O3 reportedly beat out other bidders including The Trade Desk and Zefr. So what’s the future of Peer39? Mario Diez, whose […]
-
OPINION: Data-Driven ThinkingBrands Must Prepare For Advertising In A Cookie-Less World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will […]
-
Second Coming Of Aero; Nielsen Nears End Of Strategic Review
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Coming Of Aereo Fox, NBCU, ABC and CBS filed a suit against Locast, a nonprofit streaming service that retransmits local network feeds. Locast is funded partly by AT&T and Dish, the two largest pay-TV companies, and the broadcasters allege that the nonprofit group […]
-
OPINION: Data-Driven ThinkingDo Huge FTC Fines Signal A Huge Increase In Enforcement?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If the Federal Trade Commission (FTC) were a private business, it would be having […]
-
CVS Disparages The Holding Company Model; P&G Touts Its First-Party Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Just Blowing Smoke Sometimes, when brands take a social or political stance, it can come off feeling opportunistic or merely part of a marketing campaign. Purpose-based marketing featured prominently at the Cannes Lions festival earlier this summer. But CVS is doing more than […]
-
EU Court Says Sites Liable For Facebook APIs; Vice Explores Merger With Refinery29
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Plug Companies that use a plug-in to display Facebook’s ‘like’ button on their websites are jointly liable for any customer data transferred through the widget under GDPR, the EU’s top court ruled on Monday. The court was looking at the case of […]
-
OPINION: On TV & VideoPolitical Advertisers Must Lean Into Advanced TV If They Want To Win Voters In 2020
“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. High-stakes political elections are around the corner. To motivate voter turnout and drive home key candidate and issue messages, ad spend levels are anticipated to break records. […]
-
Facebook Is A Sleeping Giant In Search; Advocacy Group Challenges FTC Settlement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Quite Settled The Electronic Privacy Information Center (EPIC), a prominent public research interest group, filed a complaint against the FTC’s $5 billion settlement with Facebook, arguing the deal is an unjustified victory for Facebook that fails to protect consumer privacy. The group is […]
-
OPINION: The Sell SiderThe Case For First-Party, Community-Driven Identity
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Kershaw, chief technology officer for Rubicon Project. It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain. Regulators are […]
-
Comic: Independent Oversight
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
The Guardian Kills It On Membership; Presidential Candidate Tulsi Gabbard Sues Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like […]
-
OPINION: On TV & VideoChoose Your Own Advertising? What Interactive Content Could Mean for Digital Advertising
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeremy Hines, advertising practice lead at Infinitive. The rise of interactive programming has raised eyebrows in media circles. Netflix’s choose-your-own episode of “Black Mirror” and the previous experiment with “Puss in Book” are widely […]
-
Google's Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on […]
-
OPINION: Data-Driven ThinkingTeam Optimization: Easing The Tension Between Data Science And Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Malone, director of data science research and development, at Civis Analytics. Seven years ago, I was hanging out at CERN, the European Organization for Nuclear Research, working as a graduate student researcher […]