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AdExchanger
Articles By Staff
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Comic: None Shall Pass
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingAI In Advertising Should Not Be Another Black Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads. AI is driving innovation in every industry, but in advertising, it’s still a bit murky. Brands need to understand what AI means and […]
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The Wrong Incentives Are Killing Your Marketing
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. CEOs have complained for decades that half of marketing spend is wasted, and we don’t know which half. Despite the move to digital, […]
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OPINION: Data-Driven ThinkingSo You Want To Hire A Product Manager?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at Sparrow Advisers. The product management discipline owes its roots to marketing: To justify new headcount, Neil H. McElroy, a Procter & Gamble junior account […]
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OPINION: Data-Driven ThinkingTo Avoid Subpar ROI From Marketing Automation, Start With Integration And The Organization
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Eisenkramer, principal at Infinitive. From email newsletters and content management, to campaign design and cross-channel user tracking, to media buying and activation, there’s almost no end to what you […]
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Is First-Party Data Collateral Damage For Stricter Third-Party Privacy Policies?
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global head of performance marketing at StubHub. The cookie, the technology that powers the internet and digital advertising, has never faced such serious risk. The burgeoning concerns about user privacy and […]
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OPINION: Data-Driven ThinkingDigital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Marijuana legalization is heating up across the country. As of this month, 33 states permit marijuana use for medicinal or recreational purposes, and […]
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OPINION: Data-Driven ThinkingMarketing-Mix Modeling: A Cure For Short-Termism And The Obsession With Performance Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast practice lead, data sciences, at Wavemaker. Today’s CMO has two responsibilities often at odds with one another: meet short-term revenue goals and build a brand. […]
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OPINION: Data-Driven ThinkingData Consistency: The Real Challenge For Marketers In A Post-ITP World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, managing director at 55. Are the recently announced Chrome privacy controls a good answer to the latest versions of Apple’s Intelligent Tracking Prevention (ITP)? Much has been said […]
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OPINION: Data-Driven ThinkingMcDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating officer at IgnitionOne. While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the […]
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OPINION: Data-Driven ThinkingBringing Data’s Power To The People
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Amid a nearly overpowering data deluge and its elusive utility, it is easy to forget the fundamental role of […]
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Marketers, Your CFO Is Your Ally, Not Your Enemy
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. Many marketers have chosen our profession because we love the creative aspect of our work. We worship the […]
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Comic: Whistle While You Work
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingThe Location Data Crisis Of 2020
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Anton, founder and CEO at X-Mode. The location data industry is poised for vast changes over the next year and decade. Increasing privacy regulation and better understanding of data quality […]
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OPINION: Data-Driven ThinkingProgrammatic: Break It Down To Build It Back Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. The best project engagement I ever experienced started with an unambiguous CMO mandate. “I am going to make it simple for you guys,” […]
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OPINION: Data-Driven ThinkingCan Consulting And Creative Get Along?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Accenture Interactive’s recent purchase of creative agency Droga5 presents a fundamental question of whether consulting and creative can be combined effectively. Can a creative […]
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OPINION: On TV & VideoMobile Marketers Hold The Clicker For CTV Ads
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Swanson, CEO at Aki Technologies. Apple’s move into streaming TV is a significant milestone in the already-in-progress, cord-cutting revolution. It should serve as an important nudge for marketers: Yes, it’s time to get […]
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OPINION: Data-Driven ThinkingA Bottom-Up Approach Can Balance The Tension Between Brand And Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Kalinski, CEO at iProspect Canada. For many traditional advertisers, the old ways of planning and executing marketing remain as entrenched as ever. The mindset of spray-and-pray persists with the […]
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Comic: The Awkward Years
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingHertz’s Lawsuit Against Accenture Highlights Familiar Industry Problems
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Hertz is really sore at Accenture – $32 million sore – over an allegedly disastrous website redesign that has culminated in a federal lawsuit. And […]
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OPINION: Data-Driven ThinkingThe CMO’s Responsibility For Managing Agency Partnerships
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves the tough questions and reflecting on what we’ve done […]
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OPINION: Data-Driven ThinkingCMPs May Not Be GDPR Compliant
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. Consent management platforms (CMPs) are ad tech’s response to Europe’s General Data Protection Regulation (GDPR). These platforms provide tools for collecting user consent […]
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OPINION: Data-Driven ThinkingMore Consolidation In Mobile Attribution Likely On The Horizon
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Dar, general manager, US, at Taptica. Mobile attribution has evolved from connecting clicks to installs to helping marketers understand the post-install world and detect and mitigate fraud. As the […]
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OPINION: Data-Driven ThinkingEven DTC Brands Don’t Have All The Answers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Livingston, head of operations at Narrative. Right now, everyone in marketing and media has severe direct-to-consumer (DTC) envy. Those in marketing circles, in particular, are enamored with DTC companies […]
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OPINION: Data-Driven ThinkingAs The Feds Blaze A Trail On Differential Privacy, Will Ad Tech Follow?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. Some might not consider the US government to be a technological innovator. Yet as it arguably tracks more information about US citizens than any […]
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OPINION: Data-Driven ThinkingHow Will Branding Survive In A ‘World Without Ads’?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Ellis is the co-founder and COO of Remesh. In recent months, Procter & Gamble chief brand officer Marc Pritchard has shared his prediction that we’re evolving into a “world […]
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OPINION: Data-Driven ThinkingPublicis And Epsilon: An Acquisition Of Legacies?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. On Sunday Publicis Groupe announced it is buying data provider Epsilon in a $4.4 billion deal. It identified two main considerations that […]
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OPINION: Data-Driven ThinkingThe Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Dolan, CEO at Varick. The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in reimagining […]
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Comic: View Of The Customer
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
