AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
OPINION: Data-Driven ThinkingWhy Fintech Will Be The Agency Model Of The Future
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abanente, founder, executive vice chairperson, chief strategy officer and general counsel at NYIAX. Advertising agencies aren’t dying, but neither is the recurring storyline about their demise. Maybe that’s why, […]
-
OPINION: Data-Driven ThinkingNo More Optimization For Optimization’s Sake
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information […]
-
OPINION: Data-Driven ThinkingA Cross-Platform Measurement Framework Is Finally Close To Becoming A Reality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. In an advertising industry that is defined by data and measurement in a way that few other sectors […]
-
Comic: DTC Assembly Line
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingMarketing Isn’t The Only Way To Go Direct To Consumer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Neuhauser, CEO at 4C. Direct-to-consumer (DTC) startups are thriving as more consumers expect a seamless online experience with their favorite brands. But what if you are a major brand that needs to […]
-
OPINION: Data-Driven ThinkingBuilding An Ethical Data Program In A Post-GDPR World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sheila Colclasure, senior vice president and global public policy officer at LiveRamp. If you want your company to exist now and in the future, you will have to think and […]
-
OPINION: Data-Driven ThinkingAd Networks By Any Other Name Are Still the Same: It’s Time To End Shady Arbitrage
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Moore, CEO and co-founder at Ad Lightning. Media arbitrage – buying ad space at one price, adding something of value and reselling it at a higher price to advertisers […]
-
Your Money Is No Good Here: Why Brands Should Redirect Their Investment From Lookalikes
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Yannis Barros, senior associate, performance marketing, at M.Gemi. Innovation in audience generation helped build ecommerce brands from the ground up. Think back to when event pixels granted marketers the power to hit prospects similar to past […]
-
OPINION: Data-Driven ThinkingConsolidating Digital Data Silos Requires Quick Wins Along The Way
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Preethy Vaidyanathan, chief product officer at Tapad For years marketers asked, “How do we get more data?” Now that they’ve mastered data mining, marketers want to know what’s next. The […]
-
Comic: Bid Shading
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingThe Economics Of Inaccurate Location Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Slade, CEO at Location Sciences. It is near impossible to solve for the location data supply shortage. Only apps with a legitimate need for GPS data are permitted by […]
-
What People Get Wrong About In-Housing
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Josh Palau, vice president of media strategy and platforms at Bayer Consumer Health US. In-housing isn’t a fleeting trend or small blip on the radar. This is a new way of working that is critical to […]
-
OPINION: Data-Driven ThinkingThe Supply Path Still Needs Cleaning Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rohan Lala, director of media activation at IPONWEB. Ask any two people in the industry what supply-path optimization (SPO) is, and you’re highly likely to get two different answers. For […]
-
Comic: Finally
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingThe Big Maybe Recession Of 2019
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, chief strategy officer at Advertiser Perceptions. The recession’s coming, or it isn’t. Facebook is in trouble. Facebook should have another sterling year. TV will shift to digital. TV […]
-
OPINION: Data-Driven ThinkingThe Case For Smarter Social Data Tools
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Nguyen, group connections strategy director at R/GA Austin. A few years ago, it would’ve been unthinkable to build out a communications strategy without planning tools, such as Nielsen Ad […]
-
Verizon Media Shuts Down Its Ad Server; Legacy Brands Stave Off the DTCs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oath Ad Server, Peace Out Verizon Media will shutter the Oath ad server in 2020, Adweek reports. The Oath DSP and SSP products aren’t affected, and Verizon will be shifting investments to higher-growth revenue streams, such as connected TV, streaming audio and adoption of […]
-
OPINION: Data-Driven ThinkingThe IAB’s New Position On Regulation Signals We’re Not In The Little Leagues Anymore
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Rasko, CEO and founder at The 614 Group. I find it quite interesting that the IAB has asked the federal government to regulate a portion of the digital advertising […]
-
As AI Expands Across Advertising, Marketers Must Mitigate Unconscious Bias
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, head of Americas marketing at HP. Anyone who has raised a child knows that along with the pride and joy of watching them mature comes the sinking disappointment of seeing your own faults reincarnated […]
-
Comic: Private Equity Takes The Wheel
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingProgrammatic Alone Won't Save You
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. In the past decade, programmatic advertising has evolved from helping publishers sell previously unsalable remnant inventory to a technology layer that ably powers […]
-
OPINION: Data-Driven ThinkingConsent Fraud: A Simmering Problem That Could Scald The Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Jaye, founder and head of product at aqfer. Ad fraud has long been on marketers’ radar, but there is another type of overlooked fraudulent activity that carries potential regulatory and […]
-
OPINION: Data-Driven ThinkingIs It Time To Sunset The CPM?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Pallack, CEO at SITO Mobile. It’s no secret that legacy media models are under siege. Perhaps nowhere is that more obvious than in the world of media buying and planning […]
-
Comic: Spring Data Cleaning
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingWhy The Birth Of Surveillance Capitalism Signals The End Of Behavioral Targeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Want to start a social movement? There are plenty of resources online to help you; TED even offers a quick, four-step guide to […]
-
Digital Media’s Troubling Cognitive Dissonance About Identity And Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. At the start of the year I met with many partners, clients and industry leaders about the state of digital media. While many conversations centered […]
-
OPINION: Data-Driven ThinkingProgrammatic, Coming To A Billboard Near You
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oleg Korenfeld, global chief platforms officer at Wavemaker. I assume that digitally focused marketers usually don’t spend much time thinking about out-of-home (OOH) media, at least not compared to the time […]
-
OPINION: Data-Driven ThinkingAgencies And Buyers Need Robust Audience Verification Tools, But Innovation Lags
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. The digital media ecosystem is inherently a marketplace of pixel exchange, where data is captured for audience collection and […]
-
Comic: Great Expectations
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingData Transparency Laws Are Coming. Are You Ready to Disclose?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Sir Francis Bacon is often credited with the phrase, “Knowledge is power.” It is […]