A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers
With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.
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PODCAST: The Big Story
The Role Of Ad Dollars In The 2024 Presidential Election
Trump won the 2024 election. To recap why Trump won, and how paid media played a role (and didn’t) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.
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OPINION: The Sell Sider
Imagining A Post-Monopoly Era: The Future Of Publishing Without Google's Dominance
A Google breakup could lead to a more fragmented market, with multiple smaller entities competing for ad space. This will almost certainly result in increased competition and higher ad rates for publishers.
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LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
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Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video
To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and private marketplace deals that combine multiple types of inventory.