A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Bid Shading
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Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News
Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model
Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.
Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser
The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
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PODCAST: The Big StoryIs The Trade Desk A Hero Or Villain To Independent Ad Tech?
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.
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To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model
Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.
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Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.
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Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media
Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s senior director of global media.
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What Was It Like To Testify In The Google Ad Tech Antitrust Trial? We Asked Kevel’s CEO
But beyond making his parents proud, participating as a witness in a historical antitrust trial was gratifying for another reason, says Kevel CEO James Avery. “I never thought I’d have a chance to really say my piece like this.”