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»Analytics

Why This Server Company Launched Its First Ad Product – And Why It Won’t Be The Last

Edgemesh Server, a commerce-based site and server operator, launched its first solution targeted at the ad industry this month to help commerce companies identify and root out bots and automated traffic that trigger valueless ad clicks. Edgemesh is one of several new cloud and mar tech solutions that see programmatic advertising and commerce as a… Continue reading »
by James Hercher // May 19th, 2022 //
»
Spenser Skates, CEO & co-founder, Amplitude
Amplitude’s CEO: ‘The Product Itself Has Become The Distribution Channel’

Amplitude wasted no time trying to poach customers after Google announced plans to shut down Universal Analytics (UA) and force an upgrade to Google Analytics 4 (GA4) this summer. The product analytics company, which was founded in 2014, spun up an email campaign last month to woo ticked-off GA customers to its platform. “If you’re… Continue reading »
by Allison Schiff // May 6th, 2022 //
»
Unbounce is buying analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their conversions.
Unbounce Double-Clicks On Attribution With LeadsRx Acquisition

Landing-page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their conversions. Terms of the deal, announced on Wednesday, were not disclosed, but Unbounce is a much larger company. Unbounce has more than 250 employees, while LeadsRx has a headcount… Continue reading »
by Allison Schiff // January 12th, 2022 //
»
Comscore has acquired social media-focused audience intelligence platform Shareablee for $45 million.
Comscore Acquires Shareablee To Boost Its Social Media Measurement

Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for $45 million. “The reason we did the deal is that the customers in our digital business told us they want Comscore to do… Continue reading »
by Anthony Vargas // December 17th, 2021 //
»
GumGum Acquires Attention Measurement Platform Playground XYZ

Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of… Continue reading »
by Anthony Vargas // December 16th, 2021 //
»
Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal

With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and insights, and they’ll be able to… Continue reading »
by Allison Schiff // April 1st, 2021 //
»
iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use… Continue reading »
by Tony Rifilato // January 14th, 2021 //
»
Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help… Continue reading »
by Allison Schiff // October 14th, 2020 //
»
OpenSlate bowed out of YTMP in April after refusing to sign a requisite contract that it claimed would hamper its ability to report on channel-level brand safety.
OpenSlate Rejoins The YouTube Measurement Program Following Contract Deadlock

After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a… Continue reading »
by Allison Schiff // July 7th, 2020 //
»
YouTube Expands Its Measurement Program With 5 New Partners, Bumps Heads With OpenSlate

YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of… Continue reading »
by Allison Schiff // April 20th, 2020 //
»
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