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»Advertiser

COVID-19 Accelerates Digital Ordering At KFC, Taco Bell And Pizza Hut

Quick-service restaurants have only recently embraced online pickup and delivery. These new systems are now being adopted at a breakneck pace as the coronavirus forces the world to shift to contactless delivery. COVID-19 is accelerating existing QSR trends around use of technology to enable contactless delivery, said Yum! Brands CEO David Gibbs during the company’s... Continue reading »
by Sarah Sluis // April 29th, 2020 //
»
How Brands Are Balancing Awareness With Opportunism In A Time Of Crisis

Brands launching campaigns in response to the COVID-19 crisis must tread carefully. Consumers largely don’t want to hear about irrelevant products or buy nonessential items during a recession. They can also see right through brands with COVID-19 responses that don’t offer something relevant. That leaves brands balancing the need to distribute important information without coming... Continue reading »
by Alison Weissbrot // April 20th, 2020 //
»
PepsiCo’s Marketing Org Is Pinch Hitting To Help Curb Child Hunger During The Crisis

Chas Cahn, senior director of marketing at PepsiCo, usually spends his days focused on product innovation and promotion for restaurants, venues, retail locations and nutrition programs at K-12 schools. But with large-scale closures due to the coronavirus, Cahn is turning his attention to a marketing campaign for a new PepsiCo-led promotion that aims to help... Continue reading »
by Allison Schiff // April 17th, 2020 //
»
How DTC Brand Lunya Is Weathering The COVID-19 Storm

At the onset of the COVID-19 crisis, DTC sleepwear brand Lunya had to furlough staffers, shut down retail stores and lay off part-time workers to break even through the downturn. “It was painful pivoting,” said Lunya’s Founder and CEO, Ashley Merrill. But there were bright spots. Lunya’s business is more than 80% ecommerce. The company... Continue reading »
by Alison Weissbrot // April 17th, 2020 //
»
The Ad Council Launches A Private Marketplace With Donated Media For COVID-19 PSAs

The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into donated programmatic media, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a... Continue reading »
by Alison Weissbrot // April 16th, 2020 //
»
Brands Get Creative With Production During COVID-19

Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using influencers as content creators. “People are looking for any cost-effective solution that gets them high quality ads,” said Alex Collmer, CEO of creative automation... Continue reading »
by Alison Weissbrot // April 15th, 2020 //
»
How To Find The Bright Spots In A Bad Ad Economy

From 2008 to 2009, we had The Great Recession. In 2020, thanks to the coronavirus, we’re living in The Great Uncertainty. But one thing is certain: Ad spend will tumble. “It’s always a safe assumption that in a declining economy you also see a deceleration in ad spending,” said Brian Wieser, global president of business... Continue reading »
by Allison Schiff // March 31st, 2020 //
»
One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2

Between March and June, brands said they’re spending 33% less on digital media, and 39% less on traditional media, as the vast majority adjust spending for the first half of the year. The IAB surveyed nearly 400 senior decision-makers at brands and agencies in the past week. Seventy-four percent of them anticipated a coronavirus-related downturn... Continue reading »
by Sarah Sluis // March 27th, 2020 //
»
There’s No Need To Market Cannabis In The Age Of Coronavirus – It Sells Itself

The economy might be tanking, but hey, cannabis sales are on the rise and Denver-based Spherex is riding the wave. “The dispensaries are starting to look like the toilet paper aisle,” said Dan Gardenswartz, CFO of Spherex, a company that produces cannabis concentrates and products, including a THC and CBD-infused sparkling water called Phyx. Spherex... Continue reading »
by Allison Schiff // March 24th, 2020 //
»
Quarantined: How The Coronavirus Shutdowns Impact Marketers

The coronavirus outbreak has caused marketers to rethink their 2020 budgets, delay campaign launches, sit out conferences and experiment with remote work. Despite this disruption, we’re still largely in wait-and-see mode in terms of how the virus will impact operations in the United States. Here’s the quick lowdown on how COVID-19’s warpath through the world... Continue reading »
by Alison Weissbrot // March 4th, 2020 //
»
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