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»Advertiser

Kimpton Hotels Is Settling Into The New COVID-19 Normal – And Slowly Ramping Ad Spend

It’s not easy for a hotel to stay top of mind during a global pandemic. The marketing team at Kimpton Hotels, part of the Intercontinental Hotel Group, spent most of the spring trying to keep a conversation going with consumers while its properties were closed. “It took time to understand how our brands can be... Continue reading »
by Alison Weissbrot // August 18th, 2020 //
»
How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data

When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark. But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend. Earlier this year, Georgia-Pacific, the paper product manufacturer whose brands include Brawny and Quilted Northern, tapped... Continue reading »
by Alison Weissbrot // August 12th, 2020 //
»
McDonald’s Adds $200 Million To 2020 'Marketing War Chest' To Bolster Recovery

After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend. McDonald’s will add $200 million in incremental marketing spend for the rest of the year across the United States and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount... Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
American Airlines: Lack Of Business Travel Will Crush Fall Demand

Relatively speaking, business started to look up for American Airlines, the company said during its Q2 earnings call Thursday. But don’t expect it to last. As the COVID-19 pandemic obliterated air travel in April, American Airlines burned nearly $100 million per day. With demand rebounding slightly in June, cash burn inched up closer to $30... Continue reading »
by Alison Weissbrot // July 24th, 2020 //
»
When Out-Of-Home Prices Get A Trim, Manscaped Steps In

Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be outside to see them. That claw back sent OOH prices plummeting across the market. And now that parts of the country are open again, OOH is a steal. In May, direct-to-consumer men’s grooming brand Manscaped... Continue reading »
by Alison Weissbrot // July 17th, 2020 //
»
Vroom’s CMO Is Betting That The Pandemic Will Lift Ecommerce Auto Sales

Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected boost from the pandemic. And Vroom, an ecommerce platform for used cars, is revving up to catch the attention of consumers who want to buy a car – just not in person. “This crisis has... Continue reading »
by Sarah Sluis // July 17th, 2020 //
»
delta Q2 earnings
Delta: Consumers Are Starting To Fly Domestically – If They Have To

Consumers aren’t ready to jet around the world, but they’re getting more comfortable with domestic travel. That’s the verdict from Delta Airline’s earnings this week, which showed “a small but welcome uptick in passenger volume” in Q2, said CEO Ed Bastian on the earnings call. The activity is “being driven almost entirely by domestic leisure... Continue reading »
by Alison Weissbrot // July 16th, 2020 //
»
COVID-19 brand strategies
COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise

It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean advertisers must once again adapt their strategies. After pausing media spend in March and April, advertisers tentatively returned in late May. But the rise of coronavirus cases in more than 30 states means they’re accelerating... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
»
Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally... Continue reading »
by Allison Schiff // July 2nd, 2020 //
»
How Slack Produced Its Latest TV Spot Remotely

Slack, which has become an increasingly relevant way for colleagues to communicate while working remotely, wanted to release a branding message as use of its product surges during the pandemic. But like other brands in market right now, it had to create that message while physical production is on pause. So Slack’s marketing team set... Continue reading »
by Alison Weissbrot // June 17th, 2020 //
»
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