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»Advertiser

Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally... Continue reading »
by Allison Schiff // July 2nd, 2020 //
»
How Slack Produced Its Latest TV Spot Remotely

Slack, which has become an increasingly relevant way for colleagues to communicate while working remotely, wanted to release a branding message as use of its product surges during the pandemic. But like other brands in market right now, it had to create that message while physical production is on pause. So Slack’s marketing team set... Continue reading »
by Alison Weissbrot // June 17th, 2020 //
»
How To Un-Pause Ad Spend

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but... Continue reading »
by Allison Schiff // June 9th, 2020 //
»
How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf

  Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department officials. The challenge goes beyond whether an advertisement is on... Continue reading »
by Alison Weissbrot // June 4th, 2020 //
»
SMBs Rely On Social Media During COVID-19 – Just Not The Paid Ads

Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert Gallery, a bake shop in Houston with 47 employees that’s still churning out cakes, cookies and pies for curbside pickup and delivery. “This is a scary time on every level, both personally and professionally,” said... Continue reading »
by Allison Schiff // June 1st, 2020 //
»
How Shapermint Grew Sales 70% YoY (And Lowered Its CPA) During A Crisis

Despite the coronavirus crisis, two-year-old ecommerce shapewear company Shapermint is increasing its media investments and has lowered the price to acquire customers. Sales grew 40% year over year in April and 100% year over year in May, and it’s even tracking ahead of its annual goal of more than $150 million in sales. The company’s... Continue reading »
by Sarah Sluis // June 1st, 2020 //
»
Skullcandy: ‘We’ve Become A Wildly Metrics-Driven Company’

Direct-to-consumer sales at Skullcandy are up more than 100% year over year. That doesn’t mean the audio, headphone and earbud company isn’t feeling the effect of the coronavirus situation like most everyone else. “Of course we are, “ said CMO Jessica Klodnicki. But the uptick validates Skullcandy’s long-term strategy to diversify its sales channels. It... Continue reading »
by Allison Schiff // May 22nd, 2020 //
»
Basecamp CMO: ‘We’re Anti-Facebook And Google’

Project management software maker Basecamp does not mess with Facebook and Google. “We vote with our dollars for the world we want to see, and we don't want to see a world ruled by a handful of companies,” said head of marketing Andy Didorosi. Basecamp avoids online consumer tracking, which is “creepy,” Didorosi said. Facebook... Continue reading »
by Alison Weissbrot // May 21st, 2020 //
»
NerdWallet CMO
How NerdWallet’s CMO Is Growing A Brand During A Crisis

During a time of economic uncertainty, should a CMO put her brand on the sidelines? Or should she increase media investment – especially if buying ads is cheap? NerdWallet’s CMO Kelly Gillease has been in the midst of that marketing calculus as the brand recalibrates its strategy for the rest of 2020. “We decided that... Continue reading »
by Sarah Sluis // May 20th, 2020 //
»
‘Do I Really Need That New Smartphone?’ Consumer Tech Brands Adapt Their Marketing For A Changing World

Consumer electronics sales are usually a bellwether of consumer confidence and the broader economy. But this year, all bets are off. Although worldwide mobile phone shipments have been declining for several years largely due to market penetration and higher prices, the drop in 2020 is expected to be far more extreme, down to 1.57 billion... Continue reading »
by Allison Schiff // May 15th, 2020 //
»
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