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»Advertiser

Becky Alseth, VP of marketing and direct at Nautilus
Bowflex Energizes Its Targeting To Reach New Audiences Hungry For Home Fitness

When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym brands, including Bowflex and Schwinn Fitness, experienced a nearly 94% increase in net sales in Q2. “It was one of our best quarters ever,” said Becky Alseth, VP of marketing and direct at Nautilus. In... Continue reading »
by Allison Schiff // October 26th, 2020 //
»
Digital advertising continues to be a bulwark during the pandemic.
Magna: Digital Ad Spend Resilient In 2020 Despite Turmoil

Digital advertising continues to be a bulwark during the pandemic. Although overall media owner ad revenue in the United States decreased by 7.2% during the first half of the year, digital ad sales grew by 5.7%, according to an updated forecast released by Magna on Wednesday. Magna expects ad budgets to stabilize and recover in... Continue reading »
by Allison Schiff // September 16th, 2020 //
»
zocdoc
Zocdoc On The Telehealth Boom And Launching Its First National TV Campaign

Everyone knows what happened in March: COVID-19 broke out. But Zocdoc CEO Oliver Kharraz, who is also a physician, was already pivoting his company to respond to the impending crisis. On March 2, he told everyone at Zocdoc, an app that connects patients with healthcare providers online, to drop their projects and begin building capabilities... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
AB InBev
How AB InBev Is Helping Local Restaurants Survive The Pandemic

A world with fewer restaurants is bad for Anheuser-Busch InBev. The company, whose brands include Budweiser, Michelob Ultra and Blue Point among many others, depends heavily on orders from restaurants and bars. And sales haven’t been great since the COVID-19 pandemic began. So AB InBev invested to help restaurants and bars stay afloat through a... Continue reading »
by Alison Weissbrot // August 19th, 2020 //
»
Kimpton Hotels Is Settling Into The New COVID-19 Normal – And Slowly Ramping Ad Spend

It’s not easy for a hotel to stay top of mind during a global pandemic. The marketing team at Kimpton Hotels, part of the Intercontinental Hotel Group, spent most of the spring trying to keep a conversation going with consumers while its properties were closed. “It took time to understand how our brands can be... Continue reading »
by Alison Weissbrot // August 18th, 2020 //
»
How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data

When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark. But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend. Earlier this year, Georgia-Pacific, the paper product manufacturer whose brands include Brawny and Quilted Northern, tapped... Continue reading »
by Alison Weissbrot // August 12th, 2020 //
»
McDonald’s Adds $200 Million To 2020 'Marketing War Chest' To Bolster Recovery

After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend. McDonald’s will add $200 million in incremental marketing spend for the rest of the year across the United States and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount... Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
American Airlines: Lack Of Business Travel Will Crush Fall Demand

Relatively speaking, business started to look up for American Airlines, the company said during its Q2 earnings call Thursday. But don’t expect it to last. As the COVID-19 pandemic obliterated air travel in April, American Airlines burned nearly $100 million per day. With demand rebounding slightly in June, cash burn inched up closer to $30... Continue reading »
by Alison Weissbrot // July 24th, 2020 //
»
When Out-Of-Home Prices Get A Trim, Manscaped Steps In

Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be outside to see them. That claw back sent OOH prices plummeting across the market. And now that parts of the country are open again, OOH is a steal. In May, direct-to-consumer men’s grooming brand Manscaped... Continue reading »
by Alison Weissbrot // July 17th, 2020 //
»
Vroom’s CMO Is Betting That The Pandemic Will Lift Ecommerce Auto Sales

Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected boost from the pandemic. And Vroom, an ecommerce platform for used cars, is revving up to catch the attention of consumers who want to buy a car – just not in person. “This crisis has... Continue reading »
by Sarah Sluis // July 17th, 2020 //
»
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