• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Advertiser

Pandora Jewelry Digs Into The Data To Revamp Its Brand Experience

For years, Pandora Jewelry sat comfortably at the top of its category. And then it noticed a disconcerting mystery: a drop-off in customer consideration. “People know us,” said Charisse Hughes, CMO at Pandora Jewelry. “The question is, why aren’t they buying?” Hughes has been leading a two-and-a-half year effort to get to the bottom of... Continue reading »
by Alison Weissbrot // November 1st, 2019 //
»
Mondelēz Refines Its Brand Safety Strategy With Prebid And A Dose Of Due Process

Mondelēz takes a better-safe-than-sorry approach to programmatic. Sex, drugs, news, violence – any content that could lead to a negative association with one of its brands goes on the block list, said Jennifer Mennes, North America media director for Mondelēz International. But the initiative wasn’t always efficient. Mondelēz was running post-bid measurement and paying for blocked... Continue reading »
by Allison Schiff // October 28th, 2019 //
»
DTC Cleaning Brand Truman’s Is Humanizing A Sleepy Category

When direct-to-consumer cleaning startup Truman’s launched seven months ago, it didn’t just set out to disrupt the way cleaning companies make and distribute products. Its underlying goal was to humanize the category by creating a direct connection with customers. “I like the idea of reimagining what a brand can be in a sleepy category,” said... Continue reading »
by Alison Weissbrot // October 21st, 2019 //
»
Brands Like P&G And Diageo Are Actually Doing Something About Media Quality (Or The Lack Thereof)

Diageo has an internal mantra: “Responsible media performs.” “When was the last time irresponsibly sourced media was good for anybody?” said Joshua Nafman, head of global media buying and operations at Diageo, on stage at AdExchanger’s Programmatic I/O conference in New York on Wednesday. Yet, ad buyers hunting for scale have spent years avoiding the... Continue reading »
by Allison Schiff // October 17th, 2019 //
»
‘Why Do You Have To Choose?’ Men’s Activewear Startup Rhone On Brand Vs. Performance

Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking we know everything, just because we were able to scale and build our businesses faster,” said Nate Checketts, CEO and co-founder of Rhone, a men’s sports apparel startup founded in... Continue reading »
by Allison Schiff // October 1st, 2019 //
»
Clorox Builds Its DTC Playbook

Clorox’s Vivian Chang will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. When Clorox acquired dietary supplement maker Nutranext in 2018, it wasn’t just to gain share in the health and wellness category. Nutranext already owned ecommerce health brands, like vitamin manufacturer Stop Aging Now, so the company also became... Continue reading »
by Alison Weissbrot // October 1st, 2019 //
»
BMW On Influencers: ‘These People Just Want Your Money’

Nathan Poekert has reason to be cynical about the influencer industry. As global director of communications and marketing at BMW Group he’s seen influencers Photoshop their metrics or completely whiff on their contractual obligations. He’s stumbled across engagement pod communities where influencers pool support for each other in a quid pro quo effort to game... Continue reading »
by Allison Schiff // September 23rd, 2019 //
»
How Parachute Drives Performance From User Posts About Its Products

Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the answer is simple. Its customers regularly tag the brand in their organic posts on Instagram, which Parachute is able to repurpose for campaigns to retarget site visitors. Say someone is... Continue reading »
by Alison Weissbrot // September 4th, 2019 //
»
Diageo’s In-House Ad Buying Boosts Productivity And Brand Safety

As a CPG, Diageo is always looking for efficiencies. And as a spirits’ brand, it's especially vulnerable to brand safety issues. That’s why the beverage giant brought programmatic and social buying in house in North America, a decision that has driven both more control and “a lot of productivity and return,” said Jason Acker, Diageo’s... Continue reading »
by Alison Weissbrot // August 28th, 2019 //
»
How Mars Chocolate Recreates The Impulse Buy Online

Most chocolate and candy bars are bought last minute on the way to the cash register, a difficult experience to recreate online, where there is no physical checkout. Rankin Carroll, Global VP and CMO of Mars Chocolate, oversees a portfolio including Skittles, M&M’s and Snickers, and he must not only transform their business models as... Continue reading »
by Alison Weissbrot // August 22nd, 2019 //
»
See more articles

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • TripAdvisor Journeys Into Non-Travel Advertising
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved