Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company focused on high-quality video. In a post on Yahoo-owned Tumblr, Yahoo’s VP of cloud platform and services, P.P.S. Narayan, described how the deal is meant to enhance Yahoo’s “underlying technology […]
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack to Google for a long time.” And BrightRoll’s got just the man to do it. Barely a day after it brought on DoubleClick vet Bruce Falck as COO to scale […]
If you want user consumption and engagement data, look no further than the World Cup. You’ve got tweets, likes, shares, traffic, comments — take your pick. Mobile traffic spiked significantly in Q2 2014, according to a report from mobile ad platform Opera Mediaworks, with football-related sites and apps seeing particularly high levels of engagement in […]
Investment bank Berkery Noyes’ first-half report for 2014 shows total value for mergers and acquisitions (M&A) in the media and marketing industry up on a half-year basis, from $45.8 billion to $49.8 billion. Total value of M&A in the industry had a sharp 70% increase compared with the first half of 2013, which had a […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Many Internet industry players are chiming in about how to fight ad fraud, but the scope, scale and capability of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Repositions In a companywide message distributed to Microsoft employees Thursday, CEO Satya Nadella spoke on Microsoft’s transition from a technology provider to a devices and services company. In particular, Nadella stresses Microsoft’s need to focus on productivity and platforms. Detailing Microsoft’s cloud OS, […]
American Media Inc. (AMI) is turning to Amobee to handle its entire mobile inventory. It’s the biggest traditional print publisher deal in the US yet for SingTel-owned Amobee, which will service AMI’s 40 million unique viewers spanning 18 properties including OK! Magazine, Shape and Men’s Fitness. The mobile-centric ad tech company will provide analytics tools […]
ABC on Thursday appointed Mike Dean to the newly created post of VP of programmatic and data-driven sales. He will report to Pooja Midha, ABC’s SVP of digital ad sales and operations. Dean most recently served as VP of media platform sales and solutions for programmatic video ads platform Videology, which he joined in 2011 […]
