AdStage, a cross-platform campaign automation tool as well as a Facebook and LinkedIn ads API partner, has raised $6.25 million in Series A financing from Verizon Ventures and myriad other investment firms.
This brings the company to $8.78 million in total funding since its founding less than two years ago. AdStage will predominantly use the new injection to add to its headcount – the San Francisco-based startup now has 17 employees (of which 11 are engineers) and plans to grow to 25 in the months to come.
AdStage is an entirely SaaS-based product and launched initially an “AdStage Express” version of its platform, which “allowed advertisers to build a one-campaign template that would propagate into the four networks we supported – Facebook, Google, Bing and LinkedIn,” according to Sahil Jain, cofounder and CEO of AdStage.
It also released a more advanced product, called AdStage Platform, designed to allow marketers to centrally build and deploy campaigns across multiple ad networks, he said. The funding will also be used for product development, such as a new “Automated Rules” feature for automated bidding, budgeting and day parting for cross-network campaigns.
“Realistically, consolidation is the next step for this (ad tech) space, so we wanted to bring everything that’s useful for an advertiser under one roof and look at it as a workflow solution with third-party integrations,” Jain added.