Analysts Thinking $10 Billion In Display Revs For Google; Mobclix Enabling Geo And Brands; VAST Gets Traction With Brightcove, EyeWonder; Google Toe In DOOH
February 9, 2010 – 12:03 amHere's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Google Display Starting To Pump
In a BusinessWeek article by Douglas Macmillan, Doug Anmuth of Barclay's Capital tells BW, "Display ads are likely to contribute a little more than $1 billion, or about 4% of Google's (GOOG) total sales this year—an increase of as much 40% over last year." Blimey! Now analysts are starting to wonder when Google will hit $10 Billion in display. Read about the numbers.
Mobclix Enabling Geo And Brands
With Apple mandating that iPhone app developers remove the ability to use the phone's location-based services, Mobclix is now offering another way in. By using Nielsen PRIZM and ConneXions on the Mobclix ad exchange, marketers can now target audience right to the zip code level and sync with their online (PC browser-based) audience targeting according to the company. Read the release. In that Nielsen PRIZM helps brand marketers target offline, too, (see discussion on Datalogix deal with Nielsen in November), the case for enabling digital buying for brand marketers accustomed to traditional channels could be made, too (iPhone).
iPhone LBS Edict Not So Bad
Greg Yardley suggests on his blog that all the hub-bub around Apple shutting down the use of the iPhone's location-based services is much-ado about nothing as he writes, "No user should be asked to share their location without any visible benefit to them in the app – it wastes the user’s time and it gets the tinfoil hat crowd wondering what exactly sharing that location was for." Read about the tinfoil and more here.
Brightcove, EyeWonder Jump In-Stream
Eyewonder announced that it has partnered with Brightcove to provide in-stream advertising solutions. What does this mean? Specifically, EyeWonder said in a release, "By incorporating the IAB VAST-compliant, open-source UIF into the Brightcove platform, organizations will be able to serve any EyeWonder in-stream video ads, including fully interactive linear and non-linear formats." More standardization, improved scale for in-stream video ads is the goal here. Read the release (PDF).



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"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.





