Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
HP’s Behind The Wheel
HP is on a quest to take control of its programmatic buying and force pricing transparency in its automated dealings, Ad Age reports. HP’s programmatic and media planning business sits with Omnicom, whose Accuen trading desk has come under fire for its lack of transparency. “Hewlett Packard intends to take direct contractual control of their technology partnerships,” the company stated in an RFI, adding that “[f]uture plans include scaling our programmatic deployment across a growing number of marketing programs as well as supporting our ecommerce business geographically." Also raised in the RFI were concerns about ad fraud and the need to protect data privacy. Read more.
Email This Post