Have you looked at The Washington Post’s website lately? The storied publication is enjoying a breakout year. In October, it posted 66.9 million unique visitors, according to comScore. That boosted its total audience by 59%, while page views soared 95% year over year, reaching nearly 770 million. Those monthly uniques put the Post ahead of […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. We’ve all been talking about it for years, but now by combining the right technology with the right approach, I believe that the promise of […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO of Curiosity Media. Do you know what ads are running your website? Which brands? What campaigns? Which creatives? If you are like most publishers, you don’t. And if you use programmatic […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Data has become table stakes for publishers wooing large advertisers. That’s how it should be. Data is the fuel that powers […]
Mic CEO Chris Altchek looks at digital publishing and sees opportunity. His goal: to reach every college-educated millennial in the US – all 40 million of them. In the past year, Mic has grown from 9.5 million to 14.5 million uniques, according to comScore. But that growth transpired in the most modern of ways: Mobile […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. There is a reason that B2B and enterprise companies, such as IBM, Oracle, Salesforce and HP, are so successful. Just as their customers must […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com Programmatic yield management can easily become a nightmare for publishers. We’ve all tested dozens of demand sources, including ad networks and exchanges, such as DoubleClick […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. This is the Year of Header Bidding. OK, maybe it’s actually the Year of Ad Blocking, but header bidding is the second most talked-about topic in advertising, especially among […]
Last year, Remedy Health Media sites added video-heavy, multimedia content that explored life with chronic or life-threatening diseases. The sights and sounds of the patients evoked emotion in a way that articles couldn’t, which was the goal of these inspirational pieces. But with digital, the delivery method counts. Remedy Health started big, with a short-form […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. When visiting McDonald’s, you could once count on hearing these six words: “Would you like fries with that?” This familiar phrase helped McDonald’s generate immediate high-margin revenue in […]
