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»premium programmatic

Has The Time For Premium Programmatic Finally Arrived?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. We've all been talking about it for years, but now by combining the right technology with the right approach, I believe that the promise of... Continue reading »
by AdExchanger // November 13th, 2015 //
»
Burberry Presses Publishers To Embrace Premium Programmatic

Burberry greeted visitors to Yahoo’s home page in the UK, France, Germany, Italy and Spain last Monday with large takeover ad units. The Dentsu Aegis trading desk Amnet executed the deal programmatically through the DSP Adform. Through a private exchange, the trading desk bid on every home page impression for the day. The campaign was... Continue reading »
by Sarah Sluis // December 3rd, 2014 //
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Russian DSPs Battle For Distinction

In Russia, programmatic and RTB practices are still in an early stage and make up less than 10% of the digital display advertising market. Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market – each seeking to distance itself from the competition. "The market is getting new DSPs every month," Vladimir... Continue reading »
by Kimberly Maul // October 2nd, 2014 //
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Mobile And Social Formats Steal RTB Share From 'Big 3' Ad Units

A new crop of ad units is on the rise as mobile and social inventory expands, independent trading desk Accordant Media reported in a Q1 analysis. Although 70% of total real-time bidded (RTB) display media is attributed to the “Big 3” primary ad unit sizes, all three fell as a percentage of total programmatic impression volume. Simultaneously... Continue reading »
by Beth Goodbaum // May 16th, 2014 //
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