• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»digital pureplay

Mic CEO Has High Hopes For Digital Publishing, Without Programmatic

Mic CEO Chris Altchek looks at digital publishing and sees opportunity. His goal: to reach every college-educated millennial in the US – all 40 million of them. In the past year, Mic has grown from 9.5 million to 14.5 million uniques, according to comScore. But that growth transpired in the most modern of ways: Mobile... Continue reading »
by Sarah Sluis // November 4th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple Could Start Enforcing ATT To Coincide With Its Hardware Event This Week
  • Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future
  • The Big Story: Confusion Around Project Bernanke
  • Saving Personalization, With Criteo Chief Product Officer Todd Parsons
  • Amazon DSP, Ad Console Report Strong Growth in Q1
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved