Temu

Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.

Google’s SSP tries to cut out its DSP ahead of a possible ad tech breakup; Perplexity’s head of ads skips town; and Amazon’s search ad pause flooded the market with big spenders.

Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped.

DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to tariff-induced uncertainty.

Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.

Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.

TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.

Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.

Chinese advertisers and ecommerce companies have become a force in American shopping. What happens now?

It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back from the regulatory beat.