Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed also valued platforms in areas like proactively shared insights and reporting – categories where Google didn’t perform as well as its competitors. “Google is the clear leader,” said Kevin Mannion, chief strategy officer at Advertiser […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. Like the US political news cycle today, the mar tech news cycle moves pretty quickly, so I recognize we are near or at the end of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO at Goodway Group. In the past two weeks, I’ve been to two supply-side platform (SSP) summits and spoken in depth to more than a dozen publishers. I’ve learned a lot. In short, […]
OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to strengthen its overall offering for publishers. The tools don’t boost yield for publishers, which is how publishers typically grade SSPs, but rather help them track down slow or suspicious advertiser tags and monitor overall ad […]
Demand-side platforms (DSPs) are putting pressure on supply-side platforms (SSPs) to improve inventory quality and cut out the games that pad the second-price auction. Ad tech insiders have told AdExchanger DSPs are being more aggressive in blocking supply sources until they clean up. The pressure could force the ecosystem to grow up. While DSPs aren’t […]
Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved its own ad technology stack in lockstep. For starters, Facebook shuttered the LiveRail supply-side platform (SSP) and ad server last year, so Hulu migrated to Tremor’s video SSP. Rather than entering a drawn-out RFP […]
As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic revenue growth, is straining ad tech infrastructure. With more queries to sift through, it costs more to buy the same ads. And as a result, […]
The ability to buy directly from a publisher, both programmatically and through direct integrations, is transforming agency media-buying practices. Premium inventory is going programmatic thanks to private marketplaces (PMPs) and programmatic guaranteed deals. Meanwhile, header technology has reinvented the way buyers connect with some media sellers. These converging trends have empowered more agencies to go […]
Comcast’s acquisition of French video supply-side platform StickyAds on Monday will give its video ad tech division a serious boost. Comcast’s video ad server FreeWheel will be able to streamline the way big TV broadcasters allocate inventory by embedding StickyAds’ private exchange tech into its own video ad server. The capability will let FreeWheel’s TV […]
Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction. AppNexus has long positioned itself as the platform for ad networks, but it reversed its policy in recent weeks by removing ad networks that don’t provide direct publisher or seller relationships. Shortly […]
Rubicon Project’s stock rose over 20% in after hours trading following the announcement that the company posted a record quarter. That’s good news for a supply side platform that has struggled to educate Wall Street of its value. Rubicon Project hoped its IPO would give it a market cap of $671 million. The current market cap is […]
Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. “We expect […]
Updated with additional comment from SpotXchange CEO Mike Shehan and RTL. European entertainment network RTL Group announced Thursday it will acquire a 65% stake worth $144 million in video supply-side platform and programmatic marketplace SpotXchange. Depending on the performance of the company, RTL could acquire additional stake in the company through the terms of an earn-out […]
Rubicon Project posted a Q2 revenue YoY increase of 49%, for a total of $28.3 million. Managed revenue was $153.5 million, an increase of 36% from the same period last year. RTB managed revenue grew 75% YoY. Rubicon lost more money than last year, however, with a net loss of $9.4 million, compared to $2.1 […]
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData and HubRus. Between Digital covers both the buy and sell side in the programmatic space in Russia. Its Between sell-side platform launched in 2012 and its Intensity demand-side platform in 2013, and the company employs approximately 20 people with a headquarters […]
Tremor Video’s management this week hammered on the company’s embrace of programmatic video and talked up plans to roll out a supply-side platform (SSP) for premium publishers later this year. (Read the earnings release.) Tremor posted a top-line revenue increase of 40.8% year over year, to $34.9 million. CEO Bill Day emphasized during Tremor’s earnings call the company’s […]
Note: Story updated to point out Forrester analyst Susan Bidel, who authored the report, is a former PubMatic employee. Bidel tells AdExchanger she does not hold equity in the company. Forrester Research‘s Wave reports are harrowing events for tech startups, which find themselves labeled Leaders, Strong Performers, Contenders or – heaven forbid – Risky Bets. And those labels often stick. […]
Rubicon Project went public earlier this month, becoming the fifth ad tech company – give or take – to do so since the IPO door was flung open around this time last year. Since then its stock has had a bumpy ride, but no more so than some others in its class. CEO Frank Addante […]
Supply-side platform (SSP) AdsNative received Thursday a $2 million injection of funding led by Interwest Partners, raising about $750K in convertible debt prior to this series. The company also released a mechanism called Mediation/SSP, designed to maximize publisher fill rates for in-stream native ads. AdsNative will devote the majority of the funds to getting more publishers […]
The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s description of its offering as an “Advertising Automation Cloud” in its S-1 filed Tuesday underscored that shift and showed how companies originating as SSPs have attempted to shed the label. […]
A growing number of ad exchanges, trading desks, DSPs and agencies are emerging to occupy the Chinese programmatic market. AdChina, an advertising-technology company for both the supply and demand side, has been around since 2007 and its CEO, Alan Yan, has seen how the Chinese marketplace has evolved in recent years. “Our original goal, when […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front — and from auctions to deals — digital publishers are […]
Last October, European social gamer Spil Games began shifting away from direct sales to completely programmatic by automating ad buys across its 46 local gaming sites network. The company is attempting to grow its business in the rest of Europe, Russia and Asia as well as the US, claiming an average active user base of […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, founder and CEO of Krux Digital. When he was running the Right Media Exchange, Ramsey McGrory posited what I call the McGrory Conjecture during a panel […]
Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]
Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to […]
Vlad Stesin is VP, Strategy at BLOOM Digital Platforms, makers of AdGear, an ad serving platform. AdExchanger.com: Please discuss AdGear. How did it start? And what challenge is AdGear trying to solve? The team working on the platform has built and operated the proprietary ad serving infrastructure at Cossette, Canada’s largest independent advertising agency. We’ve […]
