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Sarah Lewis

OPINION: On TV & Video

YouTube’s CTV Ad Formats Aren’t Innovative Enough. It’s Time To Push Boundaries

BY AdExchanger Guest Columnist// July 19th, 2023

In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more.
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- AR
- BVOD
- CTV
- google
- linear TV
- NFL
- QR codes
- Sarah Lewis
- ShowHeroes Group
- upfronts
- youtube
- YouTube Select
OPINION: On TV & Video

Does The Future Of CTV Measurement Rely On The Joint Industry Committee’s Success?

BY AdExchanger Guest Columnist// February 8th, 2023

To create the caliber of inclusive cross-platform measurement that it aspires to – the Jont Industry Committee must broaden its horizons.
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- CTV
- Disney
- FOX
- JIC
- joint industry committee
- Media Rating Council
- NBCUniversal
- nielsen
- Omdia
- OpenAP
- Paramount
- Sarah Lewis
- ShowHeroes Group
- TelevisaUnivision
- TikTok
- VAB
- VideoAmp
- Warner Bros Discovery
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Forget AVOD Vs. SVOD – Now It’s Time For ‘HVOD’

BY Allison Schiff// September 13th, 2022

Meet your new CTV acronym: HVOD (hybrid video on demand). Why do we need it? The rise of AVOD doesn’t mean SVOD is going anywhere, says Sarah Lewis, global director of CTV at video platform ShowHeroes and a proponent of HVOD.
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OPINION: On TV & Video

CTV Advertisers, Stop Copy-Pasting Your Video Strategy

BY AdExchanger Guest Columnist// November 23rd, 2021

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sarah Lewis, global director for CTV at ShowHeroes Group. Once upon a time, CTV was the new kid on the block. But it’s fast becoming an integral part of many advertisers’ video strategy. Now, as […]
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