The fallout from the Federal Trade Commission’s (FTC) litigation against smart TV manufacturer Vizio for “unfair and deceptive data-collection” practices didn’t end with its $2.2 million settlement in February. Separately, Vizio is also embroiled in a class-action lawsuit that industry insiders predict is far from over. These allegations stem from claims the smart TV manufacturer […]
Chinese electronics brand LeEco’s $2 billion acquisition of American smart TV manufacturer Vizio on Tuesday divorced its TV software and hardware operations from its data business. Although LeEco billed the deal as a move to drive more retail distribution opportunities for its electronics in the US, AdExchanger sources suggest the separation may be due to […]
The battle for the living is taking two multiscreen TV targeting companies to the courtroom over an alleged patent infringement. The end result: The privacy policies of ad tech players tracking cross-screen behavior are coming under increased scrutiny. The action, filed Nov. 6, is being brought by Free Stream Media Corp, which does business as […]
On Monday, Interpublic Group snapped up a minority stake in Samba TV, a startup that offers TV analytics and attribution tools. IPG did not disclose the value of its investment. IPG Media Lab initiated the relationship and managed the integration of Samba TV’s data and tools with IPG Mediabrands’ Audience Measurement Platform. “IPG, like every […]
