Who’s left at Rubicon Project? This year, a wave of senior executives left Rubicon Project, hollowing out the ranks. A company that prided itself on building a strong workplace culture in sunny Los Angeles now faces discontent with what some have described as product missteps and a lack of strategy at the top. Among the […]
Rubicon will lay off 19% of its workforce, totaling 125 jobs, completing the reorganization it began in Q2. The company is also lowering its guidance for Q4. It will be the third ad tech company with an SSP to make large cuts this year. PubMatic laid off 100 last December, and AppNexus laid off 150 […]
Header bidding is changing the industry and creating a new set of winners and losers. After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday. Rubicon CEO Frank Addante said the company failed to respond quickly to the header bidding trend, sending its desktop revenue into decline. […]
How do you crush it with organic views and shares in a sea of paid content? Raw humor and parody seem to be doing the trick for Someecards, the e-card site founded by former MRM and Avenue A/Razorfish creative VPs in 2007. As the self-described antithesis of the Hallmark greeting card, Someecards started out creating […]
Rubicon Project enjoyed a strong first quarter, growing overall advertising revenue by 26% year over year, while its cut of the revenue swelled even more. Non-GAAP net revenue reached $63.6 million, a 71% year-over-year increase. That’s largely because Rubicon Project acquired the DSP Chango a year ago to form its Buyer Cloud, causing take rates […]
A group of publishers is testing a header bidding solution from Rubicon Project that is compliant with Google’s Accelerated Mobile Pages program. Tribune Publishing is among those who have implemented header bidding for AMP. It’s the first time header bidding functionality has been leveraged in support of the “platform publishing” craze that has lately seen […]
Rubicon Project’s full-year financials paint a picture of a growing exchange. The company’s managed revenue hit $1 billion in 2015. With a growing take rate, 22.6% for the year, that tallied up to $227.3 million, an 81% annual increase. The amount Rubicon takes from transactions on its exchange increased from 19.3% in Q4 of 2014 […]
Mobile now makes up more than a quarter of Rubicon Project’s revenue, according to the company’s Q3 earnings report Tuesday. Twenty-six percent of revenue comes from mobile, and 74% from desktop. That’s up from 22% last quarter and single digits in years past. President Greg Raifman called that channel growth the “tip of the iceberg.” […]
Rubicon Project-owned Chango recently poached customers from eBay Enterprise who were using a white-labeled version of Chango’s product, AdExchanger has learned. In what could be construed as a cautionary tale to any company bundling and reselling a partner’s technology, Chango sales reps approached the dozen or so retailers, some of them with significant media budgets, […]
Rubicon Project CEO Frank Addante has long expressed a vision to automate the buying and selling of all advertising. On Thursday, the company took the first step in expanding beyond digital by partnering with out-of-home trading platform BitPoster to bring inventory into Rubicon’s orders platform. “It’s the first foray into media outside of digital,” said Jay […]
