Pinterest revealed Tuesday that marketers this summer will be able to target audiences, buy inventory on a cost-per-engagement (CPE) or cost-per-action (CPA) basis and run video units called Cinematic Pins. “These solutions map to any marketing objective,” said Tim Kendall, Pinterest’s GM of monetization. He described Pinterest’s ad solution set as “comprehensive” – a trait […]
Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable brands, who produce two-thirds of the content on Pinterest, to manage workflow and optimization of organic Pinterest content through their preferred centralized marketing platform. “We want to enable the developers […]
Pinterest would not exist without brands. So said Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, at eMarketer’s State of Mobile breakfast on Wednesday. “Two-thirds of all pins come from brands or business websites,” Smith said. “If you removed all of that, there wouldn’t be a Pinterest.” That said, advertising on Pinterest […]
Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, puts it. Circa 2011, brands threw money at social marketing agencies with one goal: “Go […]
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview conference on Thursday. These features will include integrating rich targeting features with a brand’s first-party CRM data and solutions around branding and direct-response advertising. Despite this […]
Pinterest is one of those up-and-comers in the world of social advertising. The image-based social network doesn’t divulge audience numbers, but comScore pegs it at around 60 million monthly active users (MAUs). Of course, that’s not quite the volume of Twitter’s 271 million MAUs or Facebook’s 1.3 billion, but it’s still nothing to sneeze at, especially as […]
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like Google, is inherently intent-based, exposing potential future purchases each time a user “pins” the wrap skirt or maple countertop her heart desires. Today Pinterest is creating more granularity around user interactions with […]
Need more proof Pinterest is preparing for a big monetization push? The social platform has hired Jonathan Shottan, a former Facebook ad product exec who led Facebook Exchange and due diligence on ad tech M&A. Shottan, who has also signed on as an adviser to TellApart, joins Pinterest as product manager for advertising. His first […]
Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to […]
Despite some volatility in ad pricing and performance last quarter, Adobe Index’s Q1 2014 Social Media Intelligence Report indicates Facebook remains the leader in driving revenue per visit (RPV). Meanwhile other platforms – namely Twitter, Tumblr and Pinterest – are in some instances noticing quarterly double-digit declines in RPV. In paid social, Facebook saw a […]
