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»MRY

As Platforms Seek To Own ‘Influence,’ Agencies Race To Adapt

Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, puts it. Circa 2011, brands threw money at social marketing agencies with one goal: “Go... Continue reading »
by Kelly Liyakasa // February 26th, 2015 //
»
Communities In Schools Taps Custom Video To Bolster Brand Recall

Despite serving 1.3 million students and families, the 35-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according to Amy Labenski, CIS’s director of digital marketing. Specifically, they didn’t have any. “We weren’t reaching the general public,” she said. Labenski joined the nonprofit, which focuses on youth issues... Continue reading »
by Kelly Liyakasa // January 5th, 2015 //
»
Agencies React: MoPub Buy 'Reclassifies' Twitter

Twitter’s acquisition of mobile ad exchange MoPub adds a new layer to its strategy. In addition to selling native ad units, Twitter will become a seller of standardized mobile ads as well -- perhaps with its own user data thrown into the mix. "Buying MoPub reclassifies Twitter beyond a social platform, or even a broadcast... Continue reading »
by Judith Aquino // September 10th, 2013 //
»
Quote: Twitter's Big Future In Ad Tech

"Twitter is in many respects the most powerful ad tech company in the world, just because of their ability to keep their finger on the pulse of where the conversation is right now. If you're a brand and you want to enter the conversation, Twitter is obviously ground zero to that. The power they wield... Continue reading »
by Zach Rodgers // July 2nd, 2013 //
»
 

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