What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
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Advertisers Cut Back On Pride, Leaving LGBTQ Brands And Consumers In The Lurch
LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to public backlash and the current administration.
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Wait, An Open Internet Backed By Amazon?; Beyond Retail Media
Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t feeling Pride Month this year.
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Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community.
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Winning Minds With Targeted Health Care Marketing
Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their behaviors for their own good. Andy Semons explains how IPNY works with neuroscientists to design persuasive, relatable and empathetic health care communication materials for different communities.