What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity.
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Revry
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Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers
SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.
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What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
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Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.
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Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community.