Barely Scraping The Surface; BMW Did What Now?
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers.
ARCHIVE FOR:
Google AI Overview
-
-
What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
-
You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast?
Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.
-
Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous
Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search.
-
Playing Palais Politics; Can X Win Back Big Brands – Or Anyone Else?
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
-
OPINION: The Sell SiderDon’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat
Even if the industry finds a way to replace the cookie, it won’t matter if publishers no longer have traffic to monetize.