Judge Leonie Brinkema Archives | Page 3 of 3

A comic version of former News Corp executive Stephanie Layser in the courtroom for the DOJ's ad tech-focused trial against Google in Virginia.

The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech

BY Allison Schiff// September 11th, 2024

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

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Comic

Comic: Court Is In Session

BY Kevvo// September 6th, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Google filed a motion to exclude the testimony of any government witnesses who aren’t economists or antitrust experts during the upcoming ad tech antitrust trial starting on September 9.

Google antitrust trial

Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial

BY Allison Schiff// August 30th, 2024

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.

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In 2019, Google moved to a first-price auction and also ceded its last look advantage in AdX, in part because it had to. Most exchanges had already moved to first price.

Google antitrust trial

Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding

BY Allison Schiff// August 28th, 2024

Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.

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