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»DFP First Look

Google Is Beta Testing Its Answer To Header Bidding, Called ‘DFP First Look’

Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, Google’s director of product management, made the announcement at the IAB Ad Operations Summit on Monday during a discussion about header bidding that pitted Google (anti-header… Continue reading »
by Sarah Sluis // November 2nd, 2015 //
»
 

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