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»Ad Servers, Server Tools

Why British Gas Ditched Google’s Ad Server

Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But Google’s announcement last May that it would remove the Google ID from its ad-server log files, thus prohibiting marketers from tracking or measuring… Continue reading »
by James Hercher // January 31st, 2019 //
»
OpenX Grows as Ad Server, Optimizer and Exchange

After growing its open source ad server “business” for nearly a decade, OpenX (formerly known as OpenAds, which was formerly knows as PHPads) appears to be gaining traction as well as branching out to supply publishers new tools for monetization. Yesterday the company announced impressive growth for its OpenX Hosted (Hosted) and OpenX Download (Download)… Continue reading »
by AdExchanger // April 2nd, 2009 //
»
 

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