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IAB’s Randy Rothenberg: ‘Tragedy Of The Commons’ Harms The Ad Ecosystem

The IAB creates standards for its industry but is running into a problem: The digital media ecosystem isn’t embracing those standards. Agencies and advertisers have set viewability definitions that are all over the map. Publishers must run slow, tag-ridden ads because buyers don’t follow the IAB’s LEAN spec. Platforms advocate for alternative standards that apply... Continue reading »

by Sarah Sluis // January 31st, 2017 //
»
IAB ALM: Forget 'Big,' We Just Want Data We Can Use

Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, "Data, Data Everywhere And Not A Terabyte To Think." This year's theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but... Continue reading »

by David Kaplan // February 28th, 2013 //
»
De Castro On The 'New Yahoo': This Time, It's Personalized

In his first high profile appearance since jumping from Google to Yahoo, Henrique De Castro, the portal's COO, took the stage on the second and final day of the Interactive Advertising Bureau's Annual Leadership Meeting to showcase the company's vision under his fellow ex-Googler, CEO Marissa Mayer. The content vision, as demonstrated by the new... Continue reading »

by David Kaplan // February 26th, 2013 //
»
At IAB Leadership Conference, The Push Is On For 'Big Ideas' To Match Big Data

It has become de rigueur at the Interactive Advertising Bureau's annual conferences for executives to take to the stage for sessions that were half encouraging and half lecturing industry professionals for getting the science of digital marketing right, while not quite nailing down the art side of the equation. This year's IAB Annual Leadership Meeting... Continue reading »

by David Kaplan // February 25th, 2013 //
»
IAB Annual Leadership Meeting - Live Blog! - NBC's Naylor Becomes Chair

Cocktails are complete (for now).. and .... The IAB Annual Leadership Meeting is underway! IAB President and CEO Randall Rothenberg begins the meeting with an intro of the agenda and an overview of IAB highlights in the past year. The place is pretty packed - sold out according out to the IAB - and Rothenberg... Continue reading »

by AdExchanger // February 26th, 2012 //
»
 

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