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»Randy Rothenberg

IAB’s Randy Rothenberg: ‘Tragedy Of The Commons’ Harms The Ad Ecosystem

The IAB creates standards for its industry but is running into a problem: The digital media ecosystem isn’t embracing those standards. Agencies and advertisers have set viewability definitions that are all over the map. Publishers must run slow, tag-ridden ads because buyers don’t follow the IAB’s LEAN spec. Platforms advocate for alternative standards that apply… Continue reading »
by Sarah Sluis // January 31st, 2017 //
»
‘Why I Hate The Ad-Block Profiteers’: IAB’s Randy Rothenberg Details Ad-Blocking Counterstrike

A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg came out swinging at ad-blocking firms during his opening speech to members Monday, describing them as an “unethical, immoral, mendacious coven of techie wannabes.” Afterward he continued that discussion with AdExchanger. His… Continue reading »
by Sarah Sluis // January 26th, 2016 //
»
 

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