• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Randy Rothenberg

IAB’s Randy Rothenberg: ‘Tragedy Of The Commons’ Harms The Ad Ecosystem

The IAB creates standards for its industry but is running into a problem: The digital media ecosystem isn’t embracing those standards. Agencies and advertisers have set viewability definitions that are all over the map. Publishers must run slow, tag-ridden ads because buyers don’t follow the IAB’s LEAN spec. Platforms advocate for alternative standards that apply... Continue reading »
by Sarah Sluis // January 31st, 2017 //
»
‘Why I Hate The Ad-Block Profiteers’: IAB's Randy Rothenberg Details Ad-Blocking Counterstrike

A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg came out swinging at ad-blocking firms during his opening speech to members Monday, describing them as an "unethical, immoral, mendacious coven of techie wannabes.” Afterward he continued that discussion with AdExchanger. His... Continue reading »
by Sarah Sluis // January 26th, 2016 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • Google, You Finally Really Did It
  • Mark Read: The Future Of WPP Is Interoperable
  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved