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»Everyday Health

Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences

Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off is the associated waste that results from mass reach. Although these advertisers have been comparatively slow to adopt data-driven digital tactics, more are investing. EMarketer estimates the sector will spend $1.8 billion... Continue reading »
by Kelly Liyakasa // November 11th, 2015 //
»
IAB ALM: Forget 'Big,' We Just Want Data We Can Use

Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, "Data, Data Everywhere And Not A Terabyte To Think." This year's theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but... Continue reading »
by David Kaplan // February 28th, 2013 //
»
Group Commerce Marries Premium Publishers With 'E-Tailing'

On one end of the online revenue spectrum, there's advertising, which runs the gamut from direct response (primarily) to traditional, branding-style "premium campaigns" (to a lesser extent). At the other end is e-commerce. Content companies have been playing catch up on both fronts, even as the two revenue streams require very different strategies. Former Google... Continue reading »
by David Kaplan // September 7th, 2012 //
»
 

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