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»Jim Speros

How Enterprise CMOs Keep Their Budgets From Being Squeezed

For a CMO, convincing the CEO or CRO to put more money toward marketing is a tall order. Because it’s difficult for marketing to prove ROI, large organizations often squeeze the budget. That’s changing. When Denise Karkos became CMO of TD Ameritrade, she told her board upfront that she planned to invest in data, analytics... Continue reading »

by Alison Weissbrot // October 24th, 2016 //
»
At IAB Leadership Conference, The Push Is On For 'Big Ideas' To Match Big Data

It has become de rigueur at the Interactive Advertising Bureau's annual conferences for executives to take to the stage for sessions that were half encouraging and half lecturing industry professionals for getting the science of digital marketing right, while not quite nailing down the art side of the equation. This year's IAB Annual Leadership Meeting... Continue reading »

by David Kaplan // February 25th, 2013 //
»
 

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