Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a more […]
Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel. It’s a $33.2 billion market that’s dominated by Google, whose Shopping […]
Google debuted a number of shopping and travel ad products on Tuesday, including dynamic price alerts for flights based on Google search queries. But first, YouTube. When Google rolled out TrueView for shopping last spring on YouTube, it claimed the units generated three times the revenue of standard TrueView video ads – and the volume […]
Google wants to prove it’s on retailers’ sides – big time. During a Google Shopping presentation for press at the company’s New York headquarters Wednesday, the search behemoth rolled out a slate of new mobile shopping features. They include: Shopping Ads for Best Queries, which lists results for products based on online reviews; Google Now Price Drop […]
The European Commission hit Google with a Statement of Objections on Wednesday, claiming the tech giant prioritizes its shopping comparison service in search results, featuring Google Shopping results more prominently on screens, thereby abusing its dominance. The Commission claims this policy artificially diverts traffic, hinders market competition and violates EU antitrust rules, which ultimately harms […]
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the third quarter, search and digital marketing agency RKG found that among 500 online retail clients, Google search spending increased 18% year over year. In Q3 alone, Google PLAs drove 35% […]
Close to a year after Google evolved its product search to a paid model under the auspices of Google Shopping, new data suggests the imagecentric ads are strongly outperforming standard text ads in retail advertising. According to Marin Software‘s sampling of global advertisers and agencies that spend more than $100,000 on paid search per month, […]
Quirky arts-and-crafts catalog company Oriental Trading Co. has been in business for 80-some years. Begun as Japanese immigrant Harry Watanabe’s church-and-carnival sales operation, it has since weathered a 2010 bankruptcy and made its way through multiple hands and advisers before being acquired by billionaire Warren Buffett’s Berkshire Hathaway last fall. More recently, it acquired toy […]
Since last fall, Google has shown a more aggressive stance in challenging Amazon’s dominance in e-commerce, particularly as Facebook has also been making its own significant maneuvers in the space. Google’s $125 million acquisition of Channel Intelligence, one of its four Google Shopping launch partners, is designed in part to develop more in-house capabilities to […]
Earlier this month, when Google decided to combine its paid Product Listing Ads and its “free” shopping-related results into a single paid format, digital marketer IgnitionOne was one of the first ad tech firms to say it would immediately integrate the new Google Shopping results into its own remarketing channels. We spoke with IgnitionOne CEO […]
